Marketing

Enteractive will support NetBet in delivering a “personalised retention and engagement” strategy across the Italian market after signing a new partnership with the operator. The player engagement campaigns, which will cover NetBet’s sports betting and casino player segments, will aim to increase both retention and loyalty. Andrew Foster, Chief Business Officer at Enteractive, said: “Our Italian teams at Enteractive are …

PokerStars has confirmed that it will no longer work with social media personality Brian ‘True Geordie’ Davis to promote its online content and live streams. The popular YouTuber has faced backlash for Islamophobic slurs made against controversial social media personality Andrew Tate. Responding to a challenge to fight Tate, Davis mocked Tate’s recent conversion to Islam on a live stream …

Sportradar and Baseball Australia have announced a new streaming platform in the aim of growing the Australian Baseball League (ABL) on a global scale. A first for the league, the dedicated OTT platform, onDemand, will be powered by Sportradar. The sports tech company will also serve as ABL’s exclusive betting data and audiovisual rights distribution partner. The pair will aim …

French online gambling operators have pledged to reduce their advertising coverage during the World Cup, observing new rules and standards imposed by l’Autorité Nationale des Jeux (ANJ).  Yesterday, ANJ, France’s unified gambling regulator, published its ‘Four Commitment Charter’ introducing new rules to ‘de-intensify’ gambling advertising across the media verticals of TV, radio, display and digital marketing. At the start of …

Sportsbet will be able to advertise to its Australian customers as part of a new agreement with TikTok, according to ABC News. The outlet reported that the social media platform is planning a ‘strictly controlled advertising pilot’ with Flutter Entertainment brand Sportsbet, which will only be seen by Australian consumers in a trial-run. TikTok stated that Sportsbet’s advertising will only …

Pursuing enhanced bettor engagement for its clients, esports data and odds supplier PandaScore has launched a bet builder product. The latest development in the expansion of PandaScore’s product portfolio, following rollout of the Widget 2.0 offering earlier this year, the new offering will cover popular titles such as SGO, League of Legends and Dota 2. This has included incorporation into …

Further solidifying its visibility in professional esports, Parimatch Tech’s flagship betting brand has partnered with Team Secret. The agreement between the online bookmaker and Team Spirit centres around a shared commitment to ‘strengthening the global esports community’, according to the firm.  As official betting partner, Parimatch branding will feature in-game and on the team’s jerseys and hoodies, whilst the duo …

Australia has overhauled the country’s responsible gambling messaging, notably ditching the ‘gamble responsibly’ phrase, according to international media reports. In its place, the Labor Party government of Prime Minister Anthony Albanese has introduced seven new phrases to be implemented across gambling advertising and marketing in the country.  The new messages, which are set to be rolled out across televised – …

The Dutch gambling regulator, Kansspelautoriteit (KSA), has advised online betting operators in the country to avoid a ‘bombardment of advertising’ during the FIFA World Cup. In a blog post, KSA Chair René Jensen noted that Minister of Justice Franc Weerwind, who holds legislative responsibility for the Dutch gambling industry, had previously urged betting firms to ‘moderate their advertising’ around the …