SBC News Voice of the Sports Betting Industry
SOFTSWISS estimates have shown that its affiliate marketing and management tool, Affilka by SOFTSWISS, has doubled its gaming gross revenue (GGR) in H1 ’24.
The analysis highlights stable growth compared to the same period in 2023, with player deposits increasing by 2.3 times, and affiliate payments going up by 60% YoY.
H1 also saw more than 65,000 new affiliate accounts being registered with Affilka by SOFTSWISS, which represents almost a quarter of all the accounts on the platform – or a 50.9% increase compared to the previous year.
In terms of new player registrations, there was a 77% increase compared to H1 2023, with the number increasing to more than 17.9 million over the course of the period. Additionally, the total amount of unique clicks on referral links went over 965 million.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations.
“The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”
According to SOFTSWISS, Affilka is well-positioned to meet users’ and affiliate customers’ expectations, which have fueled recent affiliate marketing trends such as performance-based commission, an increasing focus on influencer relationships, and AI impact.
