Marketing

The Russian Federal Anti-Monopoly Service (FAS), has asked Google to remove all gambling advertising targeting Russian consumers, or face administrative penalties for breaching Russian advertising standards. The FAS found online gambling advertisements displayed on Google’s search engine. Currently Google does not allow for online gambling advertising to display on its Russian search engine. Google replied to FAS stating that the …

Events company iGaming Business has confirmed and released the schedule for the London Affiliate Conference 2015. The largest affiliate event of the year, will take place between the 31st of January – 3rd of February 2015 at Olympia,London. There are a number of fresh and improved discussion panels and presentations that will be held during LAC 2015 and aim to help business owners …

The Women’s Tennis Association (WTA) has agreed to a media rights contract it says will be worth more than $525 million over 10 seasons from 2017 to 2026, with plans to produce all 2,000 or so singles matches on the women’s tennis tour each year. The deal, announced Tuesday, keeps the WTA’s international television rights with its current broadcast distribution …

888.com has signed a deal to use iGaming Business‘ new Social Monitor product to measure and analyse its social media presence and that of its competitors. Created iGaming Business and social media monitoring company SCRM Cloud, Social Monitor is a managed enterprise-class solution for bespoke social media monitoring, analytics and engagement needs. The tool is entirely customisable and can monitor any iGaming brand …

Everybody has a personal favourite TV advert (most likely by Honda, right?). Or there’s that Puma Valentines Day one. The vast majority though are, let’s face it, both shockingly bad, and instantly forgettable. Gambling adverts are common, and increasingly so with a reported 1444% rise since the deregulation of the sector in tv advertising in Britain in 2005. Previously, it …

Gibraltar based bookmaker Coral has launched its second TV advertising campaign featuring comedian impressionist Darren Farley and UFC model Carly Baker. The TV advertisement focuses on Coral Connect Card, which allows Coral customers to collect online winnings through their retail stores.  The advertisement features the tagline ‘Win Online. Collect On The High Street’ and music from 1990’s dance anthem ‘Gonna …

Coral and Ayr Racecourse have agreed a new five-year for the bookmaker to continue its backing of the Scottish Grand National. Coral has sponsored the race since 2007 and will continue to do so until at least 2019. Simon Clare, Coral PR and Broadcast Director, said: “The Coral Scottish Grand National is now one of the most watched and most bet …

Paddy Power ruled this year’s UK Social Buzz Awards, winning five categories at the awards ceremony hosted at London’s Marriot Grosvenor Square.  The betting operator, known for its socially led marketing campaigns beat competition from MTV, Adidas, goal.com and several social media agencies. The UK Social Buzz Awards hosted by UK marketing news source TheDrum.com, rewards the best socially led …

Following last month’s appointment of Andreas Meinrad as Chief Executive, Gibraltar based sports betting operator BetVictor have announced the appointment of Anton Bell as Chief Marketing Officer. Anton Bell has been consulting the betting operator on marketing issues for Gaming Edge Consultancy. During the consultancy period, Bell played a key role in the development of new BetVictor TV advertising campaign …

Australian online sports betting upstarts BetEasy, have won the rights to become official betting partner of the Australian Football League (AFL). Marketing news sources report that BetEasy, paid AU $10 million for the betting rights, the term of contract will begin from the 2015/2016 AFL season, and will last a period of five years. BetEasy replaces Tabcorp’s TAB brand as …