Paddy Power Scoops five at UK Social Buzz Awards

Paddy Power ruled this year’s UK Social Buzz Awards, winning five categories at the awards ceremony hosted at London’s Marriot Grosvenor Square.  The betting operator, known for its socially led marketing campaigns beat competition from MTV, Adidas, goal.com and several social media agencies.

The UK Social Buzz Awards hosted by UK marketing news source TheDrum.com, rewards the best socially led campaigns, marketing and initiatives in UK advertising

Paddy Power took home awards for:-

• In-house Team of the Year – Paddy Power Marketing
• Best Use of Twitter – Paddy Power Marketing
• Best Integrated Campaign – Paddy Power ‘Rainbow Laces Campaign’
• Best Blog – Paddy Power Editorial Team ‘ Paddy Power Blog’
• Best Socially Responsible Initiative – Paddy Power ‘Rainbow Laces Campaign’

Paddy Power commented that the awards won, were a testament to its socially led marketing initiatives which make the operator stand out from other firms in the saturated market. Currently the Irish bookmaker has over 450,000 followers on Twitter and 1.5 million Facebook fans.

Below Is the video for Paddy Power’s ‘Rainbow Laces Campaign’ winner of the 2014 UK Social Buzz Awards – Best Integrated Campaign and Best Socially Responsible Initiative