Marketing

William Hill, the new sponsor of the PDC World Darts Championship, has launched a new darts in-play betting app. The William Hill Darts app, which is now live in the App Store,  includes innovative features such as live match simulation from all major PDC and BDO events, player statistics and results. There will also be up to 26 betting markets per …

English Championship football club Nottingham Forest have won the Sky Bet £250,000 transfer fund to spend in the upcoming January transfer window, despite being subject to a Football League transfer embargo. Forest earned the transfer money thanks to supporter Shaun Lander who won the Sky Bet competition. Lander was announced as winner on Tuesday Lunchtime,  just 24 hours after the …

Football Pools mega jackpots operator Colossus Bets has doubled the minimum guaranteed prize on its HDA15 football jackpot to £2,000,000. CEO and Founder Bernard Marantelli said: “With our B2B distribution and customer base continuing to grow, as promised we will push the envelope and give our clients and partners the world’s biggest sports jackpots that when combined with our unique …

William Hill has slashed its odds on a white Christmas to odds on, its shortest since 2010.UK weather forecasts have predicted that Scotland and the North East of England have a strong possibility of being hit by blanket of snow in the coming days. Of the 15 cities that William Hill offer odds on, it is the Scottish locations of …

Gambling advertising is an area that receives significant public scrutiny and the Codes reflect the care that should be taken when marketing gambling products. The Codes require that gambling advertising is prepared with a sense of responsibility to consumers and society with a particular emphasis on ensuring children are protected.  Central to this is that the CAP Code requires that …

The UK Committee of Advertising Practice (CAP) has published a review of the impact of gambling advertising on young people and problem gamblers. The review by CAP was launched in response to the request by the Department of Culture, Media and Sports for UK wide review of gambling marketing and promotion and its effects on its viewers. The review details …

UK bookmaker Coral has raised £10,000 for Prostate Cancer UK, over the past month, new and existing Coral customers have had the chance to take part in Coral’s ‘GOALvember’ activity, allowing them to win free bets. Each week, the challenge asked punters to select a footballer from Coral’s list of players and each time they scored that week, they won a …

Irish bookmaker Boylesports has undergone a re-brand, as the bookmaker set to target the UK gambling market. Boylesports’ founder John Boyle and champion jockey Barry Geraghty unveiled the new Boylesport brand at a special event in Dublin. Industry news source EGR Magazine reports that the re-brand will be supported by a new multi-content advertising campaign, which will be launched in …

The Russian Federal Anti-Monopoly Service (FAS), has asked Google to remove all gambling advertising targeting Russian consumers, or face administrative penalties for breaching Russian advertising standards. The FAS found online gambling advertisements displayed on Google’s search engine. Currently Google does not allow for online gambling advertising to display on its Russian search engine. Google replied to FAS stating that the …

Events company iGaming Business has confirmed and released the schedule for the London Affiliate Conference 2015. The largest affiliate event of the year, will take place between the 31st of January – 3rd of February 2015 at Olympia,London. There are a number of fresh and improved discussion panels and presentations that will be held during LAC 2015 and aim to help business owners …