Marketing

Paddy Power has announced the early pay out of Chelsea FC as champions of the English Premier League 2014/2015 season.  The Irish bookmaker will payout £400,000 today to punters who tipped Jose Mourinho’s side to lift the title come May 2015. The bookmaker described it Premier League winners payout as unavoidable, stating that if it continued the market it would …

Gala Coral has appointed London  marketing agency The7Stars as its media planning and buying agency for Gala Coral Interactive brands – Coral Interactive, Gala Bingo and Gala Casino. The agency was awarded the account following a competitive pitch undertaken by Gala Coral marketing management.  The7Stars team will work with Gala Coral interactive teams to optimise media coverage and brand campaigns …

Winner Sports has been crowned as Freebets.com enhanced odds bookie for a second consecutive month following our industry analysis into enhanced odds offers in October. As an alternative to an already appealing sign-up offer which entitles qualifying customers to a 400% bonus on their first bet, Winner promoted enhanced odds offers for new customers on high-profile sporting events throughout the …

While international friendlies may not live long in the memory for most, last night’s fixtures will certainly be remembered for a while by one lucky BetVictor customer. Post-graduate student Karla Drew, a promising heptathlete and 100m hurdler who trains with Jessica Ennis-Hill, placed a £5 bet on the outcome of 10 international matches last night and has become £50,000 richer …

Igaming technology provider Playtech announced plans to raise €315 million (£250 million) in convertible bonds in order to fund potential corporate acquisitions. The Israeli gambling technology provider stated that the convertible bonds would be used to increase funds and ease mechanisms for future acquisitions. Playtech added that it had identified a set of potential opportunities that would create ‘significant value …

Dafabet has announced that it will continue its title sponsorship of the Masters Snooker Tournament. The online betting operator confirmed that it renewed sponsorship terms for a further three years with tournament organisers World Snooker. Dafabet has sponsored the international Snooker tournament since 2014,  its association will now run until 2017.  The Masters Snooker is televised globally by UK public-service …

Spain’s Commission for Markets and Competition (CNMC) has begun disciplinary proceedings against national broadcasters Atresmedia and Mediaset regarding breaches of Spanish broadcast advertising laws. The Spanish TV broadcasters have been accused of breaching Articles 14.2 and 14.4 of Spain’s broadcast and advertising policy by promoting gambling/adult content products during the broadcast of its scheduled TV content programming. CNMC has accused …

Wigan Warriors Rugby League Club announced today that it had signed a deal with UK bookmaker Coral, to become its Official Main Sponsor for the 2015 season. Under the terms of the sponsorship Coral will be the main shirt sponsor, with the Coral logo appearing on the front of the Wigan Warriors home and away, playing and replica kits. Coral …

Paddy Power marketing is set to undertake a review of its creative and brand direction, after three years of working with London marketing agency Crispin Porter & Bogusky . Paddy Power has requested marketing and brand consultancy Oystercatchers to handle the review and pitch process for Paddy Power. Oystercatchers has begun to draw a shortlist of potential agencies to pitch …

SeanieMac International Ltd, a publicly listed online gaming operator based in Kerry, Ireland, has announced the launch of an affiliate program for the company’s online sportsbook and casino brand SeanieMac.com in partnership with Income Access, a leading technology and affiliate services provider for the iGaming industry. The SeanieMac Affiliates program will migrate to the Income Access platform and will be …