Marketing

DerbyJackpot, a New York City-based online real-money horse-racing wagering brand focusing on the regulated US market, has launched an affiliate program with Income Access, a technology and digital marketing company for the iGaming sector. The new DerbyJackpot affiliate program will be powered by the Income Access acquisition-tracking platform and will managed by the company’s in-house team of US affiliate-marketing specialists. …

UK online bookmaker BetBright are sponsoring four races at Cheltenham for the first time on New Year’s Day. They are supporting the feature Grade Three £50,000 BetBright Best For Festival Betting Handicap Chase over two miles and five furlongs plus the £20,000 BetBright On Mobile Handicap Chase over an extended three and a quarter miles, the Grade Two £32,000 BetBright …

NBA basketball team,  the Houston Rockets  announced today a partnership with Boston-based daily fantasy sports operator DraftKings. The Houston Rockets are among the first NBA franchises to work with DraftKings, the US-based destination for daily fantasy sports, which offers contests for experts and casual players alike. In addition to daily fantasy basketball, DraftKings also offers fantasy contests in additional major professional …

UK bookmaker Coral unveils its new TV advert promoting the firm’s latest high street games that are exclusive to Coral mobile. The 20 second advert, produced by Big Al’s Creative Emporium and set during a boy’s night in, highlights the excitement of enjoying high-street games on tablets and mobile and features some of the firm’s newest exclusive gaming content, including …

iGaming Business event organiser of the London Affiliate Conference has announced the shortlist for the 2015 iGB Affiliate Awards. The 2015 iGB Affiliate Awards, the igaming will take place on the 1st February at Stamford Bridge, Chelsea Football Club in London. Operating since 2006 the IGB Affiliate Awards are the igaming and sports betting industry’s best recognised awards for performance/affiliate marketing.  The …

A surge of bets placed on Queen Elizabeth II announcing her abdication during her Christmas Day Message has led Gibraltar bookmaker Coral to suspend its Royal betting market. The bookmaker stated that it had recorded a ‘rush of bets’ placed on the announcement, including a £200 bet on the abdication being announced this Christmas. A Coral spokesperson said: “There’s no …

Titanbet.co.uk has continued its promotional push into the UK betting market by becoming a partner of national commercial radio station talkSPORT. The sportsbook has joined forces with the station’s Kick-Off show, presented by Mark Saggers, and will receive a number of on-air mentions. Their brand ambassadors, including Head of UK Sportsbook Russell Yershon, will also take part in three interviews …

William Hill, the new sponsor of the PDC World Darts Championship, has launched a new darts in-play betting app. The William Hill Darts app, which is now live in the App Store,  includes innovative features such as live match simulation from all major PDC and BDO events, player statistics and results. There will also be up to 26 betting markets per …

English Championship football club Nottingham Forest have won the Sky Bet £250,000 transfer fund to spend in the upcoming January transfer window, despite being subject to a Football League transfer embargo. Forest earned the transfer money thanks to supporter Shaun Lander who won the Sky Bet competition. Lander was announced as winner on Tuesday Lunchtime,  just 24 hours after the …

Football Pools mega jackpots operator Colossus Bets has doubled the minimum guaranteed prize on its HDA15 football jackpot to £2,000,000. CEO and Founder Bernard Marantelli said: “With our B2B distribution and customer base continuing to grow, as promised we will push the envelope and give our clients and partners the world’s biggest sports jackpots that when combined with our unique …