Following last month’s appointment of Andreas Meinrad as Chief Executive, Gibraltar based sports betting operator BetVictor have announced the appointment of Anton Bell as Chief Marketing Officer.
Anton Bell has been consulting the betting operator on marketing issues for Gaming Edge Consultancy. During the consultancy period, Bell played a key role in the development of new BetVictor TV advertising campaign ‘Inside Track’ featuring former England national football team manager – Sven Goran Ericsson.
Bet Victor senior management are said to have been impressed with Bell’s marketing and operational knowledge of the igaming and sports betting sectors.
Bell has held senior marketing positions at Betfair and 888.com. He has also advised on marketing and CRM strategies for social gambling operator Plumbee under Gaming Edge Consultancy.
Speaking to industry news source EGR Magazine Paul Louis BetVictor Managing Director commented on the appointment of Bell
“Following a consulting engagement over the summer months, Anton agreed to take up the position of interim CMO, bringing with him a wealth of gaming experience, across analytics, strategy and marketing,”
Bell will lead BetVictor’s new marketing and brand strategies under the new corpporate governance of billionaire Michael Tabor who acquired the operator in May of this year.