Marketing

Australian gambling operator Tatts Group is set to unify all its regional operations under the brand UBET. The operator’s senior management announced that it would be launching the UBET brand throughout all product verticals in Q1 of 2015. Tatts Group currently operates multiple retail and online betting verticals, including Tabonline, Queensland TAB, UniTab and TattsBet operations. The brands will be …

  A look at the free bets and bonusing player incentive debate amid the challenges of UK Poc on igaming operators The UK online gambling industry is set to undertake its first operational month under the new taxation imposed by the Point of Consumption (PoC) tax. Throughout 2014 the PoC and its definite revenue impact has driven industry agenda, commentary …

iSoftBet,  provider of  online and mobile gaming software is proud to announce the launch of a new brand identity representing the growth of the company’s industry presence and better reflecting its unparalleled range of content and services. Operators and players will now have access to iSoftBet’s catalogue of branded, original, mobile and games direct from the homepage alongside clearly laid-out …

Coral today announced that it has signed up to be the “Title Sponsor” of this Saturday’s BoxNation boxing card at The ExCel, London, featuring the hugely anticipated heavyweight clash between Tyson Fury and Dereck Chisora. Saturday’s BoxNation event, titled “Bad Blood”, also features a compelling clash between Chris Eubank Junior and Billy Joe Saunders, and is being broadcast live on Box Nation’s subscription-based …

Sportech’s Football Pools has turned to creative marketing and branding specialists Someone London to help refresh its image and attract a new audience to its football pools product. In its last financial statement, Sportech revealed that although the Football Pools had maintained revenues and product margins, it had seen a decline in its number of active customers. Sportech management have …

Former Metro Play Managing Director Jamie Walters revealed plans for the the launch of new slots focused igaming brand Tau Gaming. Teaming up with former Gamesys Head of Acquisition James Newman, Tau Gaming will be launched on the Dragonfish igaming platfom in early 2015. The operator will offer more than 250 casino games from the Dragonfish proprietary portfolio, plus a …

Betfair has become Liverpool Football Club‘s official betting and gaming partner in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy. The partnership will see Betfair using the strength and scale of LFC’s digital platforms to connect with fans in these regions, bringing Betfair’s range of innovative betting products, including Price Rush and Cash Out, to fans. Features of the …

Irish Independent sports betting operator Boylesports has been given the go-ahead to move its online betting operations to Gibraltar. The operator has confirmed that it has found a business premises to house approximately twenty staff members. The move to Gibraltar will see Boylesports consolidate its remote igaming and betting operations under the Gibraltar Gambling Commissioner. At the start of November …

Boylesports has announced that it will extend its title sponsorship of the Irish Grand National for a further two years (2015-2016). The bookmaker’s title sponsorship will make the Irish Grand National into the most valuable jumps race in the Irish racing calendar, following the confirmation of a €25,000 increase in prize money to €275,000 for the race at the Easter …

Today sees the official launch of the SBC Job Board – a new resource that aims to help people find their dream job in the sports betting industry. Available to view at http://jobs.sbcnews.co.uk/, the SBC job board details all the latest vacancies in the sector. Job seekers can search for new opportunities via job category or keyword search, and advertising …