SBC News Voice of the Sports Betting Industry
Focusing on optimising its digital and partner marketing performance, Ladbrokes has revealed a redesign of its affiliate marketing platform website – Ladbrokespartners.com
The Ladbrokes Partners re-lunched website has applied a responsive design which will be adaptable to all devices. The redesign of the site will make it easier for affiliates to navigate and find information on Ladbrokes ongoing promotions.
Ladbrokes Partners has further re-written its website content to highlight the unique selling points of Ladbrokes affiliate and partnership program.
The new website has been made available in different languages such as English, Swedish and German to ensure that it is in line with Ladbrokes’ recent shift to regulated markets. Ladbrokes partners confirmed that French and Dutch translated content will be made available in the coming months.
“This new site puts our business partners at the forefront. One of our key goals was to create a responsive site in light of the increasing number of mobile and tablet visitors. The site also makes it easier than ever to find the markets and products of interest to our affiliates,” said Ladbrokes Digital CMO Selmi Chakim.
Ladbrokes re-launched its affiliate and partner program as Ladbrokes Partners in January 2014, as the operator looked to re-optimise its player acquisition and marketing strategy for Europe.
