Tabcorp seeks new CMO as Michael Smith exits

Michael Smith

Australian gambling operator Tabcorp is seeking a new marketing chief, as CMO Michael Smith announced that he had left the company following just 10 months in the leadership role.

Smith a former telecoms marketing senior executive for Optus and Singtel, confirmed to Australian Media news source Mumbrella, that he had chosen to leave the operator stating “it had not been the right fit”.

Tabcorp management confirmed the resignation of Smith as CMO. The company detailed that it would consider its options for his replacement.

The operator further informed that Claire Murphy General Manager of Keno would act as its interim CMO, whilst the company undertook its search for Smith’s replacement.

Tabcorp management assured the media that Smith’s departure would have no effect on its marketing plans for the Melbourne Cup Carnival which begins on 3 November. The carnival is a crucial period for Australian bookmakers.

“We are rolling through the carnival as we speak,” Tabcorp confirmed

Check Also

Speel Verantwoord focuses on consumer channelisation with IBIA MoU

Dutch online gambling trade organisation Stichting Speel Verantwoord (SSV) has signed a memorandum of understanding …

BGC appoints Joff Cooke as first COO

The Betting & Gaming Council (BGC) has strengthened its executive leadership team, confirming the appointment …

Safer Gambling Week 2020 to focus on customer intervention

Safer Gambling Week 2020 will take place from 19 – 25 November, once again championing responsible …