Paddy Power hires Sarah Ellis Davies as marketing innovation lead

PaddypowerPaddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations.

Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015).

Davies will be charged with leading Paddy Power’s marketing and brand strategies on new media channels and technologies.

Furthermore, Davies will work closely with Paddy Power’s in-house innovation team examining customer behaviour and product data with the aim of creating new commercial opportunities for the bookmaker.

Gav Thompson commented on the appointment:
“Sarah has one of the brightest innovation brains out there. By looking at new ideas from the customers’ perspective, we are confident that Sarah will help the team unlock some different and exciting opportunities for us”.

Sarah Ellis Davies added:
“I am extremely excited by the innovation opportunity at Paddy Power. It is a brave & distinctive brand, loved by punters, and is ideally poised to lead innovation within the gambling industry.”

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