Irish news sources have reported that former Republic of Ireland and Manchester United captain Roy Keane has settled out of court his dispute against Paddy Power regarding the infringement of his image rights used in the operators ‘Euro 2016 – Braveheart’ campaign.
Keane had begun legal proceedings against the bookmaker in July, taking his claim to Ireland’s Commercial Court. The footballer’s legal representatives stated that Keane had no commercial arrangement with Paddy Power for use of his personal image.
The marketing campaign had been further branded as “a serious and flagrant misrepresentation and a misuse of the substantial and valuable goodwill enjoyed by Mr Keane in his name, image, likeliness and professional reputation.”
Represented by Irish law firm A&L Goodbody, Keane would seek aggravated damages claiming his image had been used without his prior knowledge or consent, further pointing that his constitutional had therefore been breached.
On Friday Justice Brian McGovern, who had been appointed to judge Keane’s commercial claim against Paddy Power informed Irish news sources that the claim had been resolved out of court.
Neither of the involved parties have chosen to reveal details of the settlement. At present Paddy Power has made no comment on the settlement with Keane.