Gamel joins Betsson AB as the operator looks to expand its multi-brand growth strategy throughout new European markets in 2016. As new CMO she will be charged with leading Betsson group new group marketing initiatives, strategic planning and brand building.
Prior to joining Stockholm/Malta based Betsson AB, Gamel had advised tech start-ups on ‘early stage’ growth marketing strategies through personal consulting firm MktgFUEL (London).
A seasoned marketer, Gamel has proven international product launch experience having worked for Google in a number of marketing leadership roles from 2004 to 2010. Gamel, most recently served as Vice-President of Marketing at event ticketing services provider Eventbrite.
Gamel is set to join team Betsson at the start of 2016, she will work between the operator Stockholm and Malta operational offices.