Betsson AB appoints former Google Europe Executive Marion Gamel as new Group CMO

marionStockholm listed betting operator Betsson AB has announced the appointment of former Google Europe senior executive Marion Gamel as Group Chief Marketing Officer (CMO).

Gamel joins Betsson AB as the operator looks to expand its multi-brand growth strategy throughout new European markets in 2016. As new CMO she will be charged with leading Betsson group new group marketing initiatives, strategic planning and brand building.

Prior to joining Stockholm/Malta based Betsson AB, Gamel had advised tech start-ups on ‘early stage’ growth marketing strategies through personal consulting firm MktgFUEL (London).

A seasoned marketer, Gamel has proven international product launch experience having worked for Google in a number of marketing leadership roles from 2004 to 2010. Gamel, most recently served as Vice-President of Marketing at event ticketing services provider Eventbrite.

Gamel is set to join team Betsson at the start of 2016, she will work between the operator Stockholm and Malta operational offices.

Check Also

Kenyan gamblers could face 10% tax under new laws

Kenyan gamblers are set to be hit with a ten per cent excise duty on …

Parimatch boosts esports presence through Team Spirit agreement

CIS region online bookmaker Parimatch has continued to boost its presence in the esports industry after inking …

Intralot powers MDJS Moroccan expansion

Athens-listed gambling technology and lottery systems provider Intralot SA will expand its services and presence …