The verified status on Twitter is exclusively reserved for key figures across major industries. Despite maintaining a huge audience and accounting for some of the most engaged userbases on the platform, Twitter has been reluctant to verify any eSports figures except for a very select few.
Players from the teams Cloud9 and Team SoloMid were verified earlier this week, and the community is anticipating more to be verified in 2016.
It follows Velloso’s appointment last week, and the former director of gaming content at Youtube spoke to Variety about his new role: “My entire career at Google revolved around content partnerships. I want to work with content creators and give them the tools, or in some cases build them the tools, to allow them to produce the best content.”
Verification is extremely useful for professionals and industries alike. The use of Twitter analytics is particularly helpful, as it can be used to strengthen a position in regards to sponsorship deals, amongst other features.