Football League and Sky Bet agree three year extension

The Football League and its primary sponsor and partner Sky Bet have agreed a new three year title sponsorship deal.

Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016 and run until at least 2019. It will deliver increased revenue to the 72 clubs throughout the Football League.

One change is that due to the recent re-branding of the Football League to the EFL, the league will officially be known as the Sky Bet EFL though the names of the individual leagues will not change.

Sky Bet Chief Executive, Richard Flint said: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans and so are delighted to extend Sky Bet’s sponsorship. We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”

Shaun Harvey, Chief Executive of the Football League, noted: “At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs.

“This is an excellent way to end an outstanding year of league football and, on behalf of clubs, I would like to offer my appreciation to Sky Bet for their continued commitment.”