UK marketing news source The Drum has reported that Toronto listed operator Amaya Inc has appointed Crispin Porter + Bogusky (CP+B Group) as its lead creative marketing agency for new sports betting brand BetStars.com The appointment of CP+B Group as lead agency, follows last December’s soft launch of the BetStars Version 1 client by subsidiary PokerStars. Amaya governance has continually …
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Unibet are pleased to announce that they will become a sponsor of Essex County Cricket Club (CCC). The deal will see them become the Official Betting Partner of the County, and will also include stand sponsorship at The Essex County Ground. Unibet will be offering Essex fans a bespoke welcome offer, as well as market leading odds on all Essex …
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Curacao/Malta licensed online bookmaker Pinnacle Sports (www.pinnaclesports.com) has hired former bet365 Performance Marketing Manager Alex Carr as its new Affiliate Program Manager, to be based in the operator’s London office. Carr, who has spent the last 5 years in a variety of affiliate and performance marketing roles with the Stoke based bookmaker, starts his new role managing Pinnacle Sports Affiliates with …
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Gambling operator 888casino has donated $50,000 (£34,069) to International Medical Corps UK to aid its Further and Faster campaign. This allows the International Medical Corps to reach disaster zones and deliver health and medical care immediately as opposed to having to raise the necessary funds first. The money was raised by 888casino customers during its 2015 Christmas appeal and will also …
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According to a report by eSports Observer, Activision Blizzard has acquired the vast majority of Major League Gaming’s assets in a deal believed to be worth $46m (£31.1m). This would essentially mean the end of Major League Gaming, at least in its current form. MLG was once the biggest eSports company in North America though it suffered a recent blow …
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2015 looked set to be a big year for eSports, but on many accounts it ended up being somewhat larger than many anticipated. Viewer numbers increased, both live and online, with 36 million tuning into the League of Legends World Championship final whilst tournament prize pools also grew. The prize pool for the International Dota 2 tournament this year was $18m …
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British horseracing has announced an exclusive domestic TV rights deal with ITV which will commence from January 1st 2017. Following the completion of the tender process, the four year deal will see the broadcaster show almost 100 days of racing per year with a minimum of 34 on ITV’s main channel. The races will include Cheltenham Festival, the Crabbie’s Grand National …
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A new year means a new edition of Celebrity Big Brother. This will be the seventeenth series. With January bringing the inevitable post-Christmas blues, taking a punt on which celebrity will win the Big Brother gong is one potential cure. Ladbrokes has Scarlett Moffatt, of Gogglebox fame, as the favourite to win at 7/2 whilst the likes of Dapper Laughs, Spencer Matthews and …
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A Sky Bet customer, Chris Hughes, is celebrating after cashing out on a £25 bet for a win of £10,000. The bet, a ten fold accumulator, would have become a loser just minutes later. All of the other nine selections had come in but the Newcastle v Everton match, a stalemate until Cleverley’s winner in the 93rd minute, sealed a win for …
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A Sky Vegas customer won the Sky Millions progressive jackpot game and in doing so took home a cool £2.3 million. This was the company’s second largest individual payout in its history. This capped a lucrative week for Sky Vegas customers, with over £7m worth of jackpots paid out. On December 24th, two Sky Vegas customers won jackpots totalling £1.2 million on the Rumble …
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