SBC News Voice of the Sports Betting Industry
Gaming entertainment provider BetVernons has pencilled a deal to become the official betting partner of Walkabout bars. The partnership will last for an initial one-year period, with BetVernons having premium branding rights across Walkabout’s offline, digital and social media platforms.
Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN, said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.”
Paul Filler of Magnify Marketing, the company responsible for the management of iNTERTAIN’s sport sector, added: “The fit is perfect for both companies and allows Walkabout to bring an even greater experience to enjoy sport in the venues. We have seen betting become our customers as it can add another dimension to watching the game.”
