Marketing

ESSA has reported a total of 62 cases of suspicious betting to the relevant authorities during the second quarter of 2018, involving eight different sports. The international betting integrity body highlights the vast majority (44) emanated from tennis, with football next in line with 12 suspicious alerts, followed by bowls, handball, boxing, basketball, beach volleyball and esports which had one …

AG Communications, trading as Karamba.com, has been reprimanded by the Advertising Standards Authority (ASA), after two issues put forward by one complainant were upheld. Related to a webpage regarding the online slot Starburst, featured under the title “Tips and tricks on how to Win at Starburst,” various aspects of “The Starburst Strategy” were featured following a “the top 5 tips …

The European Handball Federation’s marketing arm, EHF Marketing GmbH, has signed up a new partner ahead of the new VELUX EHF Champions League season, beginning in September. BETANO.com – a brand of betting operator Stoiximan – has been revealed as the competition’s new regional betting partner. The cooperation, targeted towards the German market, will bring extensive TV and digital media exposure to the brand …

FTSE-listed betting group William Hill Plc has confirmed the appointment of Sharon Otterman as Chief Marketing Officer (CMO) of its US division. A seasoned media executive, Otterman joins William Hill US senior leadership team from The Madison Square Garden Company, where she held the position of Executive Vice President for Marketing, leading the digital strategies of MSG venues and their …

Sports betting news and analysis providers BetChicago has announced its preparation for legalised sports wagering, by inking a multi-year partnership with Sportradar. The deal marks initial manoeuvres by the firm, headquartered in Naperville, a western suburb of Chicago, ahead of potential legal market within the state of Illinois. As part of the agreement various Sportradar media products have been integrated …

Bristol Rovers Football Club has revealed that online betting company, Mintbet, will feature as the Club’s brand new back of shirt sponsor for the upcoming League 1 season. As one of the fastest growing new online betting companies Mintbet has expressed delight at securing a deal to be the official back of shirt sponsor with Bristol Rovers. The Mintbet team are …

League 1 football club, Bristol Rovers has revealed a record deal for the club, unveiling Football INDEX as its new front of shirt sponsor for the 18/19 season. The world’s first football stockmarket provides users with an exciting alternative to traditional betting markets where traders can buy and sell shares in professional footballers with real money. Football INDEX Founder and …

SSC Napoli has become the first football club to launch an integrated ‘brandstore’ on the Amazon digital retail platform. The move sees the Serie A side launch an official Amazon store portal, selling its club merchandise directly to Italy, France, Spain and the UK, with further markets expected to soon gain access to the ‘SSC Napoli Brandstore’. Updating the market, …

GambleAware has announced significant increases in its annual spending in tracking gambling related harms, as the industry charity releases its Strategic Delivery Plan for 2018-20. Spending £32m over the next two years, representing a double of its annual spending, the figure exceeds that agreed by the Gambling Commission and the Responsible Gambling Strategy Board, of a minimum £10m target in …

Betway has continued it sporting sponsorship quest, by aligning itself with Cricket West Indies (CWI), where it becomes the official betting partner. Under the terms of the deal Betway will see its branding appear at all West Indies home series international matches, until the culmination in 2019. Furthermore, the online bookmaker will also benefit from inclusion on the CWI website …