Marketing

The latest marketing news for the gambling industry

Mobilt appoints Michael Rasmussen as start-up CMO

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New industry technology incumbent Mobilt (Mobilt.io) is set to bolster its Senior Management Team with the appointment of Michael Rasmussen as Chief Marketing Officer (CMO). Rasmussen joins with immediate effect from his former role as Head of Global Marketing & PR at Marathonbet. A seasoned industry executive with experience in all core functions of industry marketing (affiliates, acquisition and CRM), Rasmussen …

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‘Changing Times’… MGM Resorts secures historic NBA partnership

SBC News 'Changing Times'... MGM Resorts secures historic NBA partnership

MGM Resorts International announces its second major partnership of the week, confirming that its has secured a ‘first of a kind’ sports betting arrangement with National Basketball Association (NBA). NBA Chief Commissioner Adam Silver and MGM Resorts President & CEO Jim Murren announced the partnership this afternoon in New York city. For the first time, the NBA will open its …

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SBOBET and Borussia Dortmund deal “a huge step” for Asian fans

SBC News SBOBET and Borussia Dortmund deal “a huge step” for Asian fans

SBOBET has agreed to become Borussia Dortmund’s official betting partner in Asia, a deal described by the Head of the Ruhr giants’ Asia office as “a huge step” that will help the club get “even closer” to its Asian fans.  In a landmark deal, the Celton Manx-operated SBOBET and BVB‘s partnership will kickoff at the start of the 2018-19 Bundesliga …

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Facebook complies with Lega-5Star’s Italian blanket ban

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Facebook has become the latest US tech giant to confirm that it will comply with the approved mandate of the new Italian coalition government’s ‘Dignity Decree’. Updating its Italian advertising terms and conditions, Facebook states that it will no longer accept adverts, promotions, pages, Instagram accounts and apps that promote or facilitate online gambling. “Pursuant to recent legislative developments, our …

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EGBA & LOGiCO deem Italian ‘Dignity Decree’ as counterproductive

SBC News EGBA & LOGiCO deem Italian 'Dignity Decree' as counterproductive

As Italy’s parliament debates the approved mandate of the Lega-5Star ‘Dignity Decree’, implementing a blanket ban on sports betting advertising and sponsorship, the European Gaming and Betting Association (EGBA) has detailed its support for Italian industry trade body – LOGiCO’s stance against the proposal. Teaming up with LOGiCO, the EGBA has sent a joint letter to Italian MPs ‘expressing significant …

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Sportito renews QPR DFS sponsorship agreement

SBC News Sportito renews QPR DFS sponsorship agreement

Daily Fantasy Sports (DFS) platform Sportito has renewed its partnership deal with English Championship club Queens Park Rangers. The Italy-based firm will remain as the club’s “Official Fantasy Sports Partner” for the 2018/19 season. The pair continue over their successful partnership agreement from last season, which continues to be a mutual commitment. The enthusiasm of the QPR fans and the …

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12BET to sponsor YONEX All England Badminton Championships

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Badminton England, the national governing body for badminton, has announced a new partnership with 12BET, which sees the global online betting brand become the official betting partner of the YONEX All England Badminton Championships for the next three years. Now into its 109th year, and positioned as one of the Super 1000 events on the international World Tour, the prestigious annual …

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10Bet becomes betting partner of West Bromwich Albion

SBC News 10Bet becomes betting partner of West Bromwich Albion

Online sports betting operator 10Bet has joined forces with West Bromwich Albion, after being confirmed as the EFL (English Football League) Championship club’s official betting partner. As part of the new deal 10Bet’s new visual identity is to be prominently displayed across the West Midlands side’s kit throughout the 2018/19 season, taking pride of place on the back of the …

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