SBC News Sweden to set tougher monitoring of gambling advertising

Sweden to set tougher monitoring of gambling advertising

swedentvThe Swedish Government has requested Sweden’s Council for Gaming Ethics (SPER) for an independent review of current advertising and marketing practices with regards to sports betting and gambling products.

Various government ministers are concerned with the increasing coverage and visibility of gambling products in the region. SPER have been asked to monitor TV, Radio, digital and sports sponsorship practices that have publicized gambling products.

The Swedish government are said to want to curve the promotion of unregulated igaming operators targeting Swedish customers. The review will study all forms of popular gambling in Sweden, for both regulated and unregulated operators.

Swedish and international media groups operating in the region, have come under criticism from other national jurisdictions, for allowing promotion of unlicensed gambling products.

Norwegian and Finish authorities have criticised media groups for allowing coverage of unlicensed gambling operators, since Swedish media inventory is allowed to circulate and be covered in their borders. Allowing non-regulated operators to target Norwegian and Finish players.

Swedish ministers have called out for better monitoring and standards with regards to gambling advertising. SPER, may seek to punish media owners who promote unregulated gambling operators.

The new initiative will see the creation of an independent regulator of advertising across the gaming industry, similar to the UK’s Advertising Standards Authority.

Check Also

SBC News Yggdrasil settles €30k fine for Swedish B2B infringements

Yggdrasil settles €30k fine for Swedish B2B infringements

Spelinspektionen, Sweden’s Gambling Inspectorate, has issued a warning and a penalty fee of SEK 300,000 …

SBC News Storting guarantees DNS blocking powers to Lottstift

Storting guarantees DNS blocking powers to Lottstift

Lottstift, Norway’s Gambling Authority, has been granted ‘direct powers’ to order DNS and IP blocking …

SBC News Betsson moves EU online services to Rizk Nordic after BML Finnish row

Betsson moves EU online services to Rizk Nordic after BML Finnish row

Betsson has moved its online gaming services for European customers to a new holding company …