Payments firm Optimal Payments Plc has become the official sponsor of Crystal Palace Football Club for the 2014-15 and 2015-16 seasons. Optimal Payments will use the platform to raise the global awareness of its NETELLER service and Net+ Card stored-value offering which will be displayed on the front of the team’s shirts from the start of the 2014/15 English Premier League season. The first game will see Crystal Palace take on Arsenal on the 16th August at The Emirates Stadium, London.
NETELLER will be the First Premier League sponsor within the online payments space and will provide the brand the right synergy to achieve NETELLER’S marketing and commercial objectives quickly and cost effectively. Specifically, it will support customer and merchant objectives delivering rapid multi-market brand awareness, big brand credibility and driving sign up and conversion rates in NETELLER’s key growth markets – including Asia, Africa and the Americas.
Joel Leonoff, President and CEO of Optimal Payments, said: “We are delighted to be the official sponsor of Crystal Palace and recognise similarities between our two organisations in terms of recent great performance and growth ambitions for the future. The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide.”
Crystal Palace Chairman Steve Parish said: “We are thrilled to have NETELLER on board and really excited at the prospect of working with them on the growth of its online payments business. As soon as we met the team they felt like the right partner for us and it was important for the vision of our Club to work with an exciting, multi-market consumer brand. Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path.”