32Red comes under fire after renaming Stewards’ Cup

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Online gaming company 32Red’s intention to rename next month’s Stewards’ Cup has sparked a wave of protest from betting and sports circles.

The Gibraltar based group will sponsor the six-furlong heritage handicap on the final evening of Glorious Goodwood’s five day festival, worth £100,000. But instead of preserving the historical title, the firm signalled its desire to rebrand the race as the 32Red Cup, which hasn’t gone done well with everyone.

The inaugural Stewards’ Cup was run in 1840 and the event remains a major part of the flat season. Last year’s renewal was won by Rex Imperator and although six horses have twice captured the crown, it hasn’t been achieved since Sky Diver landed the 1967/68 double

Commercial Director Matt Booth commented: “We are thrilled to be sponsoring the 32Red Cup at Glorious Goodwood, as well as the consolation race the 32RedSport.com Handicap, for those horses eliminated from the 32Red Cup.  Glorious Goodwood coincides with the launch of our new sports betting site, 32Red Sport. We look forward to building on our continued and proud association with Goodwood Racecourse.”

However, speaking to the EGaming Review, Booth defended the decision and called for greater cooperation between media outlets, sponsors and racing boards.

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