Borussia Dortmund has united with Sportradar to relaunch its own OTT platform, BVB-TV. The much adored German Bundesliga side, will work with its new partner and end-to-end solution provider to allow fans to gain a unique insight into the club, providing them a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for …
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Betfair has been unveiled as the global betting partner of prestigious Spanish side, Sevilla. As part of the partnership, which was announced at the spectacular Ramón Sánchez-Pizjuán Stadium, Betfair will be the sleeve sponsor of the home, away and third strips as well as the main sponsor of all the side’s training kits. Dom Crosthwaite, International MD at Betfair, commented: …
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New mobile betting and gaming brand, MoPlay, is looking to expand its global presence by signing a multi-year partnership with Manchester United. MoPlay has emphasised its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience. This partnership with Manchester United, the world’s most iconic football club, will see …
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Since the repealing of PASPA, the progress of US sports betting in the country has been significant and although it’s far from complete, it’s already proving a profitable source for broadcasters in the States. Issuing a corporate update, CBS outlined that in Philadelphia it has reaped the benefits of adverts related to betting products, revenue that it anticipates will be …
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Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons. The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish …
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William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …
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bet365 has announced the significant expansion of its active sponsorship portfolio, securing partnerships with half of the teams in La Liga for the coming 2018/19 season. The Stoke based operator revealed the host of deals on Wednesday, with it detailing it will sponsor: RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and …
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Matchroom Multi Sport has announced that ManBetX will title sponsor snooker’s Champion of Champions tournament for the next two years. Taking place at the Ricoh Arena in Coventry from Monday to Sunday 5-11 November, the 2018 the ManBetX Champion of Champions will be broadcast live in the UK on ITV4 throughout and on networks around the world including CCTV in China. …
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Online sportsbook Energybet has strengthened its ties with Leyton Orient Football Club, becoming official betting partner of the side of which it has been shirt sponsor for the previous two years. Much like previous seasons Energybet is to engage with fans throughout the season with match day giveaways and half time competitions on the pitch, in addition to offering supporters …
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Coming into force on 31 October 2018, the UK Gambling Commission (UKGC) has outlined that strengthened sanctions against gambling companies that break advertising rules or breach consumer law. The new regulations come after the UKGC went through an open consultation period and are the latest step as the industry trade body looks to implement its vision for the market, with …
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