SBC News Voice of the Sports Betting Industry
Maxymiser leader in customer experience optimisation is holding its bi-annual Customer Success Symposium on Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London.
More than a hundred organisations will be in attendance including Forrester, Paddy Power, House of Fraser and Orange, who will be presenting about how they have improved their online business performance with Maxymiser by delivering optimised and targeted customer experiences seamlessly across multiple digital channels and sites. In addition, Maxymiser will also be presenting its view on the future direction of customer experience optimisation, and will be previewing its new Apps testing solution.
The presentations will provide delegates with an in-depth insight into some of the key business challenges facing leading online retailers, gaming providers, advisory firms and travel companies as well as education around how an effective optimisation strategy can improve an online business performance. Practical case studies demonstrate how putting optimisation at the centre of the business can improve overall business performance as well as shape future strategic direction.
One of the sessions will also be hosted by an insightful guest speaker, James McCormick, Senior Analyst, Customer Insights at Forrester, with additional Client Guest Speakers including:
Nick Keating, VP EMEA, Maxymiser, comments, “Our customer success symposia are highly insightful, practical experiences for existing customers and prospects who may be interested in learning more about customer experience optimisation. We also operate two presentation tracks to allow those organisations that are more advanced in their optimisation strategies to have more in depth discussions, while also sharing the basic principles behind optimisation with companies who are new to it.”
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