Marketing

Kindred Group Plc’s flagship sports betting brand Unibet has stated its ongoing commitment to ‘investing in Swedish sports’, confirming that it has become ‘main sponsor’ of the HockeyAllsvenskan league. HockeyAllsvenskan represents the second highest level of Swedish professional ice hockey, maintaining a 14-club league with an audience of ‘over one million people’. Mirroring Unibet’s ‘record-breaking’ sponsorship of Swedish football’s Elitfotboll …

William Hill marketing has disclosed that Amsterdam agency 72andSunny has won its ‘four-way pitch’, becoming the creative lead of its £ multi-million advertising account. Issuing a corporate update, William Hill confirms the appointment of 72andSunny as ‘Lead European creative agency’, working on a remit of establishing William Hill betting and gaming brands as ‘first choice in the gambling category’. This …

Juan Pérez Hidalgo, the President of Colombian gambling regulator Coljuegos has launched new national campaign #LaJugadaPerfecta (#theperfectgame), raising public awareness of Colombia’s new gambling laws and licensed incumbents. Coljuegos’ public awareness campaign was launched this weekend, ahead of the start of the CONMEBOL Copa America 2019 football tournament hosted in Brazil. Entering what is anticipated to be Colombian betting’s busiest …

Bitcoin-centric online sportsbook Sportsbet.io has brokered a new ‘landmark’ deal with Watford F.C. which will see them become the main club partner for the team. The three-year deal, which is said to be ‘the largest in Watford’s history’, will mean that the Coingroup subsidiary’s logo will be shown across Watford F.C.’s home, away and goalkeeping shirts, as well as training …

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

A potential tie-up between Norges Sjakkforbund (NSF) – Norway’s Chess Federation – and online bookmaker Unibet may turn into a political showdown for multiple national stakeholders. Norwegian media reports that NSF has been approached by Kindred Group Plc’s flagship sportsbook property Unibet, offering the federation a NOK 50 million (€5m) partnership – Norwegian Chess’ biggest ever sponsorship. Reacting to the news, …

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

Leeds based marketing agency Bark&Bite has confirmed to UK business news sources that it will no longer act as lead creative agency for FTSE bookmaker William Hill Plc. Bark&Bite Managing Director Christian Knowles-Fitton has confirmed to Prolific North that the agency will no longer maintain William Hill’s creative marketing accounts, ending a seven-year partnership. Moving forward, William Hill leadership is expected …

Basque Country bookmaker Kirolbet has launched the ‘second phase’ of its responsible gambling campaign utilising its regional sports partnerships to raise awareness of ‘gambling risks and compulsive behaviours’. Issuing a market update, Kirolbet leadership has launched new responsibility specific campaign ‘Haz Caso a los Capitanes’ – ‘Pay Attention to your Captain’ across its retail and digital properties. The Basque Country …

Cricket commentator and former-Australia cricket captain Shane Warne has penned a new five-year deal with Dafabet which will see him named as the operator’s sports representative and brand ambassador. Warne has been recognised as a top cricketer for Australia, and continues to lead on cricket commentary following his retirement in 2013. Announcing the appointment, Dimitris Karatzas, chief executive of Dafabet, …