Marketing

Basque Country bookmaker Kirolbet has launched the ‘second phase’ of its responsible gambling campaign utilising its regional sports partnerships to raise awareness of ‘gambling risks and compulsive behaviours’. Issuing a market update, Kirolbet leadership has launched new responsibility specific campaign ‘Haz Caso a los Capitanes’ – ‘Pay Attention to your Captain’ across its retail and digital properties. The Basque Country …

Cricket commentator and former-Australia cricket captain Shane Warne has penned a new five-year deal with Dafabet which will see him named as the operator’s sports representative and brand ambassador. Warne has been recognised as a top cricketer for Australia, and continues to lead on cricket commentary following his retirement in 2013. Announcing the appointment, Dimitris Karatzas, chief executive of Dafabet, …

Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …

Online gambling platform Football Index has secured a new sponsorship agreement with Nottingham Forest Football Club which is set to become the “biggest shirt sponsorship deal in the club’s history”. The new deal will see the Football Index branding displayed across the team’s first-team and adult replica shirts from the beginning of the 2019-20 season. Neil Kelly, Chief Executive Officer …

1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players. To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality. “We are constantly working on increasing …

Coingaming Group sports betting subsidiary, Sportsbet.io, has confirmed that it has appointed Brazillian football star Denilson to be the new official brand ambassador of the bookmaker.   The 2002 World Cup winner is set to offer his wealth of football knowledge to punters across Brazil ahead of the CONIFA Sportsbet.io European Football Cup 2019, UEFA Nations League finals, FIFA Women’s …

Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising of online casino services and gambling products will no longer be broadcast across Belgian TV networks. The measure forms part of Koen …

Gibraltar online gambling group Mansion continues its support of boxing, with its flagship sportsbook property MansionBet sponsoring the ‘Pound for Pound’ podcast. Considered boxing’s ‘number 1 podcast’, Pound for Pound is hosted by actor Jake Wood and ex European Super Bantamweight Champion Spencer Oliver. Published each Wednesday, Pound for Pound features in-depth analysis of boxing fights, news, events, plus exclusive …

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency. The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide. Following a £40 million makeover, Buzz Bingo is the new brand identity …