Tasmanian based UBet has pleaded guilty to two advertising breaches, and become the first company in New South Wales (NSW) to be convicted of promoting drinking while gambling.
Following an investigation by Liquor & Gaming NSW, UBet was successfully prosecuted in Downing Centre Local Court. Deputy Chief Magistrate Jane Mottley fined the company $3,300 and awarding costs of $4,500.
As well as promoting the consumption of alcohol and gambling, which is prohibited by NSW’s Betting and Racing Regulation from 2012, the company was also fined for inducing players with an offer of bonus points for joining a UBet rewards program. The advert showed students placing bets with half-drunk glasses of beer, and advised them how to bet “head-to-head” on Rugby League matches.
Paul Irving, Liquor & Gaming NSW’s Acting Director of Compliance Operations, said: “Our compliance staff continue to monitor advertising online and in other media as part of investigations into potential breaches of NSW’s Betting and Racing Regulation. As this case shows, companies that break the law can expect to face prosecution in court.”
The prosecution comes just days before The Australian Association of National Advertisers (AANA) launches its self-regulatory code, aimed at preventing gambling advertising from targeting children.
The nine-point code, which comes into effect on July 1, prohibits any marketing that implies the promise of winning or encourages the consumption of alcohol in combination with wagering. It also bans any suggestion that gambling may lead to sexual success or the relief of financial pressure.