Marketing

GVC Holdings betting exchange property BETDAQ has rescinded its shirt sponsorship of Sunderland AFC, sticking to the principles of the FTSE100 betting group’s ‘Changing for the Bettor’  social responsibility mandate. Ending its relationship with Sunderland, GVC confirms that it has donated its shirt sponsorship to charity ‘Children With Cancer’, replacing BETDAQ as principle SAFC partner for the upcoming 2019-2020 football …

Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …

SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as Group Chief Commercial Officer. Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on …

Stockholm-listed Betsson AB has been named as the new exclusive Official European Betting Partner for Alfa Romeo Racing as part of a new multi-brand deal. The new deal is set to cover a number of the Betsson Group brands, including Betsafe, Betsson and StarCasinò. The deal will see the operator’s branding shown on the Alfa Romeo Racing Car at the …

The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …