SBC News Voice of the Sports Betting Industry
BetVictor has today announced a new three-year deal to become a principal partner of Liverpool Football Club. 
The agreement will see BetVictor become the Global Online Betting Partner and Training Kit Partner of the Club.
The partnership also means that the BetVictor will create unique offers and markets for fans of the club. It also means that the firm’s branding will be heavily featured both at Anfield and on Liverpool FC’s famous press conference backdrop.
The deal will provide a major boost to BetVictor’s visibility internationally with the global recognition of Liverpool FC and its rich tradition, along with the Premier League’s mass appeal.
To celebrate the announcement BetVictor are offering new customers, via the LFC website, 50/1 that the Club wins the Premier League in the forthcoming 2016/17 season, whilst existing customers can avail themselves of the 4/1 that the Reds win any major trophy next term.
BetVictor Chief Executive Officer, Andreas Meinrad, said: “We are absolutely delighted to announce our partnership with Liverpool Football Club. They are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way.
“We’re looking forward to working with such a great Club and to be able to engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans.”
Liverpool Chief Commercial Officer Billy Hogan added: “We’re delighted to welcome BetVictor to the Liverpool FC family as a Principle Partner. We can’t wait to work with such an ambitious brand with a great bookmaking heritage for the next three seasons, bringing unique offers and content to our fans around the world.”
