Interviews

The last year has been a busy one for Soft2Bet, with the igaming and sportsbook solution provider entering several new markets in the first half of the year alone.  But according to David Yatom Hay (pictured, right), Soft2Bet’s General Counsel, this is just the tip of the iceberg, with big plans already in motion to pursue new, promising opportunities around …

Priscila Pio, Head of Sales at BetanDeal, an affiliate marketing agency for the sports betting and casino sectors, sat down with SBC Media ahead of her appearance at SBC Summit Barcelona.  Pio will be one of the speakers discussing the dos and don’ts in affiliation, a field that has undergone a transformation as technology and player habits evolve. Throughout the …

Sennette Lam, Director of Talent & Co-Founder at igaming and fintech recruitment specialist TalentBet, shares her view on what it takes to stand out as a recruiter in an industry that’s constantly seeking the very best talent. For those of our audience who are not already familiar with TalentBet, tell us about your company and give us a brief overview …

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

For the marketing teams at Canadian esports betting operator Rivalry, content creation and applying lessons from the video game industry are central to its interactions with its target audience of Gen Z and millennial bettors. Billy Levy, the firm’s EVP of Corporate Development, provided a detailed snapshot into what he and fellow panellists will be discussing at the SBC Summit …

Think back to some of the advertisements you’ve seen on television, radio and online. Which ones spring to mind? Is it the ones with a plain background and a little bit of text, or is it the ones that feature bright, flashy images, recognisable characters and even catchy jingles? It’s safe to say that the more creative the advertisement, the …

When looking for new games to play, many bettors may choose to opt for the classics – whether that be fruit-themed slots, wheel-based games or even the nostalgic arcade theme game show. After all, there’s a reason these types of games are considered classics. Hence, when coming up with its new game Crypt of Giza, BetGames set out its plans …

Gergana Kaneva, Delasport’s recently appointed Senior Vice President of Operations and Customer Experience, is an industry expert with over 15 years of igaming and account management experience. Before joining Delasport, she held numerous leadership roles at some of the biggest companies in the field, including director roles at DraftKings/SBTech. Here she discusses her new role, her beliefs and some predictions …

Vadim Aidlin, the CEO of traffic acquisition company Mamuta Media, which has been involved in SEO and PPC since 2004, is exceedingly pragmatic when it comes to finding the optimal channels for player conversion. For him, it’s all about strategy and highly skilled professionals rather than the chosen channel. As he prepares to speak at the 2023 edition of the …