SBC News Voice of the Sports Betting Industry
Customisation and technological advancements. A pair of critical issues that are paramount to the success of numerous organisations on a global scale, but are fraught with numerous difficulties in achieving the desired results.
With this in mind, SBC News spoke to Otto Bonning, Head of Sales at DATA.BET, and Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, to understand just how a recent alliance will contribute significantly to the development and growth of esports globally.
SBC News: The company has praised the partnership as being one of great significance. How will this enable DATA.BET to make further inroads within the space to achieve internal growth targets?
Otto Bonning: The partnership with Altenar is an important step for DATA.BET. Working together, we aim to provide tailored solutions that meet specific needs.
At DATA.BET, we set clear targets and welcome new challenges, striving to deliver quality and support to our partners.
With Altenar, we will focus on delivering results and offering our full support, helping us to establish our presence in the industry further and achieve our growth goals. Doing these things right then the rest will be very positive.
Dinos Doxiadis: We made a strategic decision to invest in creating a strong esports vertical to further improve our sportsbook.
Our philosophy at Altenar is to always build our products using official data sources and DATA.BET provides real-time odds from licensed content. In many ways we both strive for innovation and this partnership will push the boundaries of esports betting.
SBCN: It is said that this will “contribute significantly to the development and growth of esports globally”. Why do you believe that this is the case?
DD: When two companies with big visions and global reach work together, anything is possible. Altenar has an expansive reach and our sportsbook is used by clients in many different territories all around the world.
Providing a premium solution when it comes to esports betting will further enhance the growth in this area of the industry.
OB: Altenar is a renowned provider of sportsbook services to licensed gaming operators worldwide. Partnering with them allows us to extend our reach into numerous markets, including several that are entirely new to us.
This collaboration will help to bring engaging, high-quality esports content to a broader audience and create new opportunities in the industry.
SBCN: What are the key components of the partnership that will enable each party to achieve sustained success?
OB: For us at DATA.BET, the partnership focuses on delivering a reliable product that benefits Altenar and its global clients.
We emphasise innovation and enhance our esports offerings. Our aim is to support Altenar in providing a leading esports product that goes beyond basic odds, emphasising innovation, reliability, and adaptability.
Our partner will receive our premium tech solution along with 30 disciplines, comprehensive coverage of over 2000 markets, including player props, and upcoming new launches that we are excited to unveil soon.
SBCN: How do you plan to achieve continued expansion and innovation as the partnership progresses year after year?
DD: The key is commitment to evolution from both sides and there are many ways in which we can keep improving the product. On one side, there are plans to offer more market types, widgets and innovations around streaming.
On the other side, we can work on product placement, presentation, social tools, intelligent bonuses, engagement tools and personalised content, so there is lots to look forward to in this area.
OB: At DATA.BET, our approach to achieving ongoing growth and innovation revolves around staying flexible for our clients and enhancing our products based on their feedback.
Working closely with Altenar across diverse markets, each with its own set of rules presents both challenges and opportunities.
We prioritise a personalised approach and involve Altenar in our product development cycle. Already, we’ve addressed several requests in this partnership and are dedicated to going the extra mile for a lasting and positive collaboration.
