Sportingtech is returning to SBC Summit Barcelona for 2023, where its growing team will continue to showcase an impressive rebrand, along with its cutting-edge updates to the platform’s Share-a-Bet feature. Ahead of this week’s event, we caught up with Laura Main, Events Manager at Sportingtech, to talk about the planning that goes into the sportsbook provider’s exhibition presence and what …
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The new NFL season is underway and, in the US at least, the start of the season is one of the most eagerly anticipated moments in sport. But what about Europe? There are increasing instances of regular season games being played on the opposite side of the pond and interest is on the rise. But is this popularity reflected in …
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The shift from chemical engineering to gambling isn’t a career change that you hear about every day. But for John Gordon, this marked the beginning of Incentive Games’ story. Now, Incentive Games is operational in more than 125 countries and looking to expand even further. With grand plans for world domination, Gordon takes us back to the inception of Incentive …
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If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience. But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …
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If you had asked a young Per Widerström at the age of six about his dreams, the answer would have been crystal clear – Per wanted to be a professional football player. However, while football might have missed out on a future star, a different field gained something extraordinary: a determined leader and innovative thinker. Widerström boasts an illustrious career …
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With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website. With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …
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Football superstar Luis Figo is set to make an appearance at next week’s SBC Summit Barcelona, when he joins the Digitain team for the Global Betting and iGaming Show. The former Sporting CP, Barcelona, Real Madrid, Internazionale and Portugal legend is now brand ambassador for the igaming technology company, a role he recently renewed for a second year. Ahead of …
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The concept of virtual sports may be simple but, as DS Virtual Gaming’s Head of Business Development Araksi Sargsyan explains, that does not mean the product cannot be improved and delivered to betting shops and players in more effective ways. Ahead of next week’s SBC Summit Barcelona, Sargsyan told us about the supplier’s latest product developments and how they can …
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Atlas-IAC has had an impressive year, enhancing its footprint across a number of key markets, particularly in LatAm. What lies in store for the company in the months ahead? We spoke with Chief Sales Officer, Miloslav Ivanov, to find out, as well as the brand’s plans for its debut at this year’s SBC Summit Barcelona. Given your impressive industry experience …
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The challenge of running the affiliate team at a major international operator is ever evolving, with stricter regulations, launches in new markets, developments in technology and the shifting sporting landscape just some of the issues to tackle. Ahead of taking his team to SBC Summit Barcelona, Triston Smook, Head Of Affiliates for Betsson Group Affiliates, tells us how he is …
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