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Interviews
BREAKING
Features
Time to read: 8 min
Epoxy.ai: it is indisputable how important AI is going to become
June 17, 2024
BREAKING
Features
Time to read: 7 min
Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond
June 14, 2024
BREAKING
Features
Time to read: 9 min
Roundtable: ensuring punter longevity amid enhanced Euro 2024 interest
June 14, 2024
Enteractive: boosting audience retention
BREAKING
Features
Time to read: 4 min
Enteractive: boosting audience retention around major sporting events
June 13, 2024
BREAKING
Comment
Time to read: 7 min
Giannis Paraschos, Novibet: No Niche… All sports can be priced & nurtured
June 13, 2024
Continent 8 Technologies: tackling evolving compliance challenges
BREAKING
Features
Time to read: 6 min
Continent 8 Technologies: tackling evolving compliance challenges across the gambling landscape
June 11, 2024
Max Trafimovic SOFTSWISS
BREAKING
Africa
Time to read: 6 min
SOFTSWISS: A South African overview
June 10, 2024
BREAKING
Affiliate Leaders
Time to read: 14 min
Better World Casinos CEO on the Unsustainability of Unlimited Growth
June 7, 2024
Evgen Belousov, GR8 Tech
BREAKING
Asia
Time to read: 6 min
Evgen Belousov, GR8 Tech: becoming a market leader in Asian markets
May 31, 2024
Flows tackling integration challenges
BREAKING
Features
Time to read: 7 min
Tackling integration obstacles: how to alleviate challenges to ensure long-term success
May 30, 2024
Maxim Slobodyanyuk
BREAKING
Featured News
Time to read: 6 min
Maxim Slobodyanyuk: the art of enhancing the sports betting experience
May 29, 2024
BREAKING
Featured News
Time to read: 4 min
João Pedro Dobes, Vasco da Gama: Conscious communication vital for Brazil betting sponsors
May 29, 2024
BREAKING
Affiliate News
Time to read: 8 min
James White on HotTake Sports' vibrant and inclusive ecosystem
May 17, 2024
BREAKING
Features
Time to read: 5 min
Ethical Gambling Forum: Are operators already behind the curve?
May 9, 2024
BREAKING
Esports
Time to read: 7 min
Bayes Esports: navigating game patches and the impact they have on betting
April 29, 2024
Grand National could lose £10m in bets to illegal operators
BREAKING
Features
Time to read: 7 min
Digital challenges: the dual threat of the black market and illegal gaming platforms
April 25, 2024
BREAKING
Features
Time to read: 6 min
Beyond automation: supercharging third-party systems with Flows' no-code innovation
April 23, 2024
BREAKING
Features
Time to read: 4 min
Winning the game: how localisation and advanced tech are shaping sportsbooks in LatAm
April 17, 2024
BREAKING
Esports
Time to read: 4 min
Bayes Esports: stakeholders must have a clear strategy to ensure esports success
April 16, 2024
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
BREAKING
Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
BREAKING
Features
Time to read: 6 min
Igor Kaufman, GR8 Tech: iFrame product value is a significant differentiator
April 11, 2024
BREAKING
Features
Time to read: 4 min
What's the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?
April 10, 2024
BREAKING
Africa
Time to read: 5 min
Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant
March 28, 2024
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Featured Articles
Time constraints in the Netherlands
BREAKING
Europe
Time to read: min
Dutch licensees scramble to renew contracts on five-year anniversary
August 10, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
UK
Time to read: min
Sponsor Spotlight: BOYLE Sports redefines marketing playbook 
August 7, 2026
A board room, symbolising the change in Flutter Entertainment's leadership
27:18
BREAKING
Featured News
Time to read: min
Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership
August 6, 2026
Graph with a declining trend, representing Flutter's latest results
BREAKING
Featured News
Time to read: min
Flutter Entertainment reports $296m net loss despite early World Cup boost
August 5, 2026