Interviews

Once again, sportsbook operators will have likely increased their marketing spend to welcome the start of a new Premier League season this August. However, Josh Jolliffe, Senior Sales Director at Genius Sports states that an iGaming-centric approach to football marketing spend is an absolute must… SBC: From your experience, what digital marketing tactics are most effective for new customer acquisition …

The intersection between sports betting and sports media is a space and talking point not many industry stakeholders are unfamiliar with. Erik Backlund, Kindred Group Chief Product Officer, offered an operator’s perspective into this area ahead of the SBC Summit Barcelona. For Kindred, Backlund explained, a redefining of the group’s outlook and operational scope has been essential to ensuring its …

BoyleSports has been betting big on the UK retail sector with its most recent shop opening last week in Edmonton, but grander moves were made in Greater Manchester earlier this year with the acquisition of local chain Lewis Bet. Lee Otter, BoyleSports’ Director of Property and Development, offered exclusive insights into the company’s Mancunian venture. As a thriving city, Manchester …

The relationship between affiliates and operators is mutually beneficial and deeply commercial. However, for QiH Group, the significance stretches far beyond mere commercial aspects and monetary gains linked to volume. Compliance and value stand resolutely as part of their core ‘internal mantra.’ For Jamie Walters, CEO and Co-Founder of QiH Group, prioritising people and cultivating long-lasting relationships with partners has …

The complexity of the LatAm gaming sector should never be underestimated according to David Bonnefous, Commercial Director at igaming and sportsbook platform solutions provider GiG. What goes in one jurisdiction doesn’t automatically go in another. It is not a land of ‘Curacao licences’. Much has been said about the need for extensive experience in Latin American markets because of the …

This week, news broke that AI and machine learning software provider Epoxy.ai had secured a multi-million dollar investment round. The funding was led by SeventySix Capital, an existing investor in the company, alongside Andover Ventures and several other investment funds. Following on from the funding round, Epoxy.ai Co-Founder Jason Angelides was joined by SeventySix Capital Managing Partner Wayne Kimmel to …

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, spoke with SBC News at the recent iGB Live about the key challenges facing affiliate managers in 2023 and the reasons why data is “the new oil” for igaming businesses. She dives into the need for personalisation of affiliate management platforms, before discussing the reasons why commission structures require further flexibility …

The level of interconnectivity between sports and betting is arguably one of the strongest links any two sectors have in global business. In an age of technological and media development, this connection has never been so apparent. To gain direct insights into this increasing convergence ahead of the SBC Summit Barcelona, SBC spoke to Ivan Bešlić, Sofascore’s Chief Operating Officer, …

In the dynamic world of affiliate partnerships, securing a beneficial deal with operators is paramount to unlocking the true value of players.  Yet, amid the pursuit of success, disputes over player value can occasionally arise, leaving both parties seeking an equitable resolution.  For Sirp de Wit, CEO of Inovatiq, who started his career in affiliate marketing back in early 2009, …

Miloslav Ivanov, who recently joined Atlas-IAC as Chief Sales Officer, outlines his plans for the company and its continuing growth, particularly in LatAm where it has established itself as one of the continent’s most exciting new success stories.    Congratulations on your appointment as Chief Sales Officer at Atlas-IAC! Can you tell us a bit about yourself and your plans …