Africa

African news

SBC announces digital future for Europe, America, CIS & Africa

SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its highly popular Digital Summit series. Meanwhile SBC’s two successful sports betting events Betting on Sports Europe and Betting on Sports America will also be transferred to the virtual environment as a response to the continuing COVID-19 …

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All-in Global: ‘Fantastyc’ markets around the world

All-in Global, the number one language service provider in the gaming industry, has gathered the most relevant data to highlight hot fantasy markets for SBC News readers, and advise interested companies on how to prepare “local” fantasy content. In 2019, it was estimated that almost 46 million adults (18+) played fantasy sports in the US. In comparison, the Fantasy Premier …

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Interwetten signs Yakubu as first Nigeria ambassador

DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …

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CSA selects Stats Perform as its exclusive official data partner

Stats Perform has been selected as the exclusive Official Data Partner for Cricket South Africa’s (CSA) domestic and international competitions. As part of the agreement, Stats Perform’s Opta and RunningBall data brands will collect, analyse and deliver official data as well as ball-by-ball in-play data to both broadcasters and betting operators. Further provisions, see Stats Perform further distribute exclusive live …

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Betway takes sponsorship of South African Cricket teams 

Betway has come to the rescue of Cricket South Africa after becoming the lead sponsor of its One Day International (ODI), T20 and Test Series teams. Securing a three-year sponsorship arrangement, Betway will replace Standard Bank, who in April triggered a contract break clause terminating its partnership with Cricket South Africa. Standard Bank chose to break its contract with Cricket …

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Kenya Finance Bill carries tax rescind waiting on Kenyatta approval 

Kenya’s National Assembly has approved the nation’s new Finance Bill, which will terminate Kenyan betting’s controversial 20% excise tax on all gambling wagers.  First introduced during the 2019/2020 fiscal year, the 20% excise tax saw all Kenya Betting Control Board (BCLB) licence holders protest its enforcement as a market killer. The events of a tumultuous 2019 saw several Kenyan licensees …

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Betsson sees strong prospects in disrupted Kenya

Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …

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Cross-selling in lockdown: what have we learnt?

cross-selling

The recent unforeseen hiatus in live sporting events has presented the betting and gaming industry with one of the biggest challenges it has ever had to face, yet the experience has also been a learning curve, writes Pronet Gaming CCO Bobby Longhurst (pictured). The transition of sports bettors to alternative gambling content streams provided us with unique insight into player …

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George Shamugia, Singular: How the COVID-19 pandemic has shaped Nigerian sports betting

During the recent quiet period with sports events cancelled and betting shops being forced to close their doors, virtual sports have played a crucial role in minimising the negative impact of COVID-19 for so many operators, particularly in Europe. So why has Africa fallen behind? George Shamugia, CEO of Singular, identifies a couple of “major culprits” for why Nigeria – …

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DOWNLOAD: BtoBet’s report on East Africa betting potential

Africa

The online betting and gaming industry in Africa is garnering a lot of attention from major operators, both locally and internationally. However, with a widespread improvement from a technological perspective, and a wider regulatory imprint legalising the iGaming industry, many experts consider the continent’s Eastern region as having the most potential. TO DOWNLOAD BTOBET’S ‘EAST AFRICA BETTING REPORT’, CLICK HERE.

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