SportyBet has renewed its partnership with Michael Essien as its Brand Ambassador in Africa. The collaboration will see the Ghanaian football legend actively engaging with the gambling company in a range of online and in-ground activations, aiming to reinforce his role as the brand’s prominent representative across the continent. Elías Gallego, VP of Business Development, Marketing and Media at SportyBet, …
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888 furthers African vision with BetLion acquisition
Multinational African online bookmaker BetLion has been acquired by 888Africa, a joint-venture of 888Holdings, in a major step for the group’s vision on the continent. BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of …
Read More »Mike Goode, kwiff CFO: An adaptable approach to meeting strategic challenges
Making sound investments whilst navigating the varying regulatory roadmaps many international operators face can be a daunting challenge. For Mike Goode, the ability to respond and adapt is vital to accomplish this task. Ahead of kwiff’s Chief Financial Officer’s (CFO) appearance at the SBC Summit Barcelona later this year, Goode provided SBC Media with insights into how the organisation coordinates …
Read More »FSB gains South Africa GLI certification in latest international boost
FSB Technology has strengthened its position in the South African regulated betting and gaming market via a GLI certification. The accreditation enables the company to offer its sports betting and igaming platform and solutions in South Africa, one of the largest and well established markets in the continent. FSB will make its debut in South Africa later this year, building …
Read More »Betway backs Major League Cricket’s US expansion
Betway has pledged to elevate the standing of professional cricket in the USA by becoming the primary sponsor of Major League Cricket (MLC). The dealmakers revealed this week that “Major League Cricket Powered by Betway” is a new T20 competition to be hosted at two US venues: Grand Prairie Stadium in Texas and Church Street Park in North Carolina. The …
Read More »10bet links with SAFA to sponsor Men’s National Team
10bet South Africa has announced a deal with the South African Football Association (SAFA) to become the official betting partner of the Men’s National Team (Bafana Bafana). The four-year partnership aims to be ‘at the centre’ of fan engagement opportunities and create ‘lasting impacts’ through community initiatives. The deal will also cover the next two Africa Cup of Nations (AFCON) …
Read More »Hollywoodbets enlists ClearStake to enhance affordability measures
Hollywoodbets has signed an agreement with ClearStake, a real-time customer risk profiling tool, to strengthen its source-of-funds verification capabilities. The operator, based in Durban, South Africa but active in several international markets including the UK and Ireland, will utilise ClearStake’s platform to simplify, speed up and make a frictionless fund check process. ClearStake’s solution allows players to share financial data …
Read More »Rwanda shows support for gambling sponsors as Choplife partners Rayon Sports
Choplife Gaming has announced that it is the latest sponsor of Rwanda Premier League team, Rayon Sports FC. The gambling firm, which currently operates online sports betting franchises in five African markets, will now feature on the left sleeve of the team kit during the next season of the country’s top division. Aimee P. Cyuzuzo, Country Manager of Choplife Gaming, …
Read More »Kiron airs UK Numbers for Africa
Kiron Interactive has launched and repurposed its popular ‘UK Numbers’ lotto draw TV channel specifically for African markets. The virtual sports and live games developer has rolled out an all-new, bespoke 24/7 channel for African audiences, providing a select mix of market-leading numbers products across the continent. Its flagship UK Numbers channel features a mix of formats with two distinct …
Read More »Emily Asava: TVBET is ready for more expansion across Africa
Africa has been a region that many gaming companies have been keeping a close eye on. For TVBET, this continent is brimming with opportunities for further expansion – even more so as mobile usage continues to grow. Emily Asava – Sales and Business Development Manager, Africa at TVBET – sat down with SBC News to discuss player trends across African …
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