Africa

African news

Betway ‘unboxes talents in women’s football’ with Ghana Football Association

Betway has announced a deal with the Ghana Football Association (GFA) as the gambing firm becomes the development partner of the Ghana Women’s Premier League. The collaboration sees Betway focus on supporting Ghanaian teams and helping expand the league, whilst key benefits include a season-long mentorship programme with local and international resources for officials of the clubs under the auspices …

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IBIA identifies consistent YoY betting alert trends in 2021 report

Khalid Ali, IBIA CEO

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …

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Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

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Novusbet to leverage Oddin.gg esports solution for LatAm and Africa targeting

Sports betting and platform provider Novusbet has entered into an agreement with Oddin.gg, utilising the latter’s services to expand its portfolio of esports wagering offerings.  Identifying the esports wagering space as a rapidly evolving niche market that offers a ‘potentially large, mostly untapped’ revenue source for operators, Novusbet has undertaken the decision to bolster its foothold in the space. To …

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Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…

Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …

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Sportsbet.io signs hip hop artist in global ambassador deal

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

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Daniel Kustelski: 2021 a big year for African sports betting

Daniel Kustelski, CEO at Chalkline underscores African sports betting’s continued boom,  during the past 12 months and takes a closer look at three distinct trends that have driven growth across the continent’s unique market make-up.    The industry’s attention has been firmly fixed on the North American market for the past 12 months, but many other jurisdictions have made incredible …

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Cola.bet maintains African expansion strategy with ‘Zero Margin’ campaign

In a bid to strengthen its position in the African sports betting and gaming market, Cola.bet has launched its new ‘Zero Margin’ campaign for players on the continent. The first betting firm to launch this type of offer in Africa – where the company has detailed an ambition to consolidate its ‘strong position’ – Cola.bet will initiate Zero Margin across …

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Jeff Cleminson leaves SG Digital to join Optimove

Cleminson

Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America …

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SIS signs South Africa focused partnership with Marshalls World of Sport

SIS (Sports Information Services) has moved to strengthen its position in the African betting market, partnering with sportsbook operator Marshalls World of Sport to launch its South African 24/7 Live Betting Channel. Going live across Marshalls’ retail and online verticals, the new product has been tailored specifically for the South African market and features live streams, pictures, data, commentary, on …

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