Africa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

Industry developing markets platform and systems provider BtoBet has announced STM Gaming as the first partner of its ‘White Label Certification Program’. This October, BtoBet announced the launch of its White Label program, allowing its client base to broaden the new business opportunities in developing markets, utilising BtoBet technologies. As a new BtoBet syndicated partner, STM Gaming will launch its first …

Ronald Karauri, Chief Executive of Kenyan betting group SportPesa has moved to quash rumours that his firm will seek an IPO in 2019. On Thursday, citing unnamed sources, Bloomberg and Reuters Africa reported that Karauri and SportPesa investors were planning to list Kenya’s leading bookmaker as a Nairobi Securities Exchange (NSE) enterprise. Speculation had mounted within the Kenyan business community …

Industry next-generation platform provider BtoBet continues its African market expansion, confirming Nigerian media and communications operator Dear Group as its latest sportsbook partner. Utilising its media and marketing channels, Dear Group will launch new sportsbook brand ‘234bet’, seeking to become a leading destination for Nigerian sports betting consumers. 234bet will be led by Nigerian media executive Raymond Dokpesi, who backs …

Armed with a Manufacturer’s Licence for the South African market, BetConstruct is ready to present its “most complete multi-channel sportsbook software for the region”. Having obtained the licence from the National Gambling Board for South Africa in November of last year, the developer and provider of online and land-based gaming solutions is ready for the first extension of ICE away …

Industry platform provider BtoBet has announced the launch of its ‘White Label Certification Program’, which allows its clients to provide BtoBet igaming/betting solutions to third parties. BtoBet launches its ‘Certification Program’ seeking to broaden its scope for new business opportunities, whilst allowing its partners to adopt a new business channel promoting BtoBet’s B2B functions. Key stakeholder Sabrina Soldà, Chief Marketing Officer of …

The African market is still in its infancy and many operators tend to be put off by the challenges that the market keeps in hold. So what is the way forward for operators in the region? To download ‘Tackling Africa’s Limitations’, click here!

OPTIMA has signed an agreement with Gaming Laboratories International (GLI) for ongoing compliance testing, security services and technical consultancy of its OPTIMAMGS platform. As part of the agreement, GLI will independently evaluate OPTIMAMGS’ individual setups for every customer, and partner ahead of the systems going live. Jacob López, OPTIMA CEO, said: “With this agreement, we will ensure that OPTIMA customers and …

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

1xBet will have an advertising presence at the new Tottenham Hotspur stadium after securing a long-term agreement to become the club’s Official Betting Partner for Africa. The operator will get coverage at the club’s home matches via the LED perimeter system, as well as a presence on the new website and digital channels across the continent until 2022. Tottenham Hotspur, …