African news

Pronet appoints Mark Schmidt to lead African commercial drive

Pronet Gaming has confirmed the appointment of Mark Schmidt as its Director of Sales for Africa, who will be charged with accelerating commercial growth across the continent. Lauded as a key executive hire, Schmidt holds 11-years experience working within African wagering and sports markets, having most recently led Africa and Middle East commercial development for IMG Arena. Beyond Schmidt’s proven …

Read More »

SB Betting: Preparing to explore more African countries

SB Betting

SB Betting Software is ready to explore more countries with Premierbet, a pan-African operator whose team used the lockdown period to make a major upgrade to its platform. Speaking exclusively to SBC News, SB Betting Software COO Michal Glowacki (pictured) was full of praise for the operator’s response to the coronavirus pandemic. “Operating across Africa, Premierbet was hit by the …

Read More »

SBC & SABA seal partnership ahead of SBC Digital Summit Africa

South African Bookmakers' Association at SBC Digital Summit Africa

SBC and the South African Bookmakers’ Association (SABA) have agreed a strategic partnership ahead of October’s SBC Digital Summit Africa virtual conference and exhibition. SABA is the leading trade association for sports betting operators in South Africa and, during its 69-year history, has established itself as a respected voice within the industry and among regulators.  The agreement will see SABA …

Read More »

Luckybet NG selects BtoBet’s Neuron 3 platform to lead systems overhaul

BtoBet has moved deeper into West Africa after announcing that it has become the lead omnichannel systems provider to Nigerian betting group Luckybet (  The agreement follows an extensive review undertaken by Luckybet management as it seeks to find a technology supplier to power its fast-growth retail and online betting operations. The partnership will see Luckybet upgrade its entire systems …

Read More »

SBC Digital Summit Africa announces big-name speaker roster

SBC Digital Summit Africa Speaker Preview

The SBC Digital Summit Africa virtual conference and exhibition will feature the strongest speaker line-up ever assembled for an African betting and gaming industry event, with 60 senior executives set to share their experiences of working in markets across the continent. The speaker roster for the event on 6 – 7 October is packed with people who have hands-on experience …

Read More »

“Unafraid to invest”: Africa potential drives 22BET’s PSG deal

PSG - Kylian Mbappe - FOOTBALL : OGC Nice vs Paris SG - Ligue 1 Ubereat - Nice (Photo by Lionel Urman/Sipa USA)

While some sportsbooks see Africa as an afterthought, 22BET is “unafraid to invest” in it. That was a key takeaway from an SBC News interview with Olatunji Idowu (Director of 22BET Africa), who took us through the operator’s recent deal with Paris Saint-Germain (PSG) and mapped out some of its key target markets in the continent. SBC: Can you summarise …

Read More »

Explore the betting industry’s greatest opportunities at SBC Digital Summit Africa

SBC Digital Summit Africa

The SBC Digital Summit Africa virtual conference and exhibition is set to provide the most comprehensive analysis yet seen of the long-term opportunities for the betting and gaming industry in Africa’s varied and fast-changing markets.   The event, which takes place on 6 -7 October 2020, features more than 60 expert speakers, including senior executives from betting operators in African markets, …

Read More »

BtoBet and Aspire: Mixing emerging market strength with mature market clout


BtoBet‘s acquisition by Aspire Global was an “ideal match” for both companies, who have found a mutual balance in each other to achieve their goals. That was the view of BtoBet founder Alessandro Fried, who explained that his company has gained a partner to quickly reach markets missing from its global footprint, while Aspire has filled an important gap for …

Read More »

PrincessBet calls for UX upgrade powered by Pronet  

Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by utilising Pronet Gaming’s end-to-end fully customisable solution.     Operating in Tanzania since 2016, PrincessBet is recognised as one of East African market’s most trusted and best-valued bookmakers, who sanctioned an upgrade of platform UI/UX provisions improving onsite engagement with its customers.  Partnering with Pronet, PrincessBet has …

Read More »

22BET signs Paris Saint-Germain betting partnership

African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see the betting company become the club’s first Official African Betting Partner. The agreement, facilitated by Sportradar’s ad:s division which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services, will bring additional brand exposure for 22BET as well as exclusive marketing rights for its …

Read More »