SBC News Voice of the Sports Betting Industry
Altenar has signed a deal to provide its sportsbook technology to Gamblr Gaming – the operator behind Gamblr.io.
Licensed earlier this year by Gaming Control Anjouan, the newcomer aims to offer a betting experience that is tailored to users who prefer cryptocurrency payments.
As the iGaming sector continues to innovate, the integration of this type of payment is becoming an increasingly important factor for operators aiming to attract tech-savvy bettors in a modern society.
It is said to offer a faster, more secure and anonymous option that traditional methods can’t always provide.
Jason Ryan, Director of Sportsbook at Gamblr, said: “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar.
“The level of control and customisation that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry.”
The new partnership will see the crypto-first supplier use Altenar’s fully-managed sportsbook solution, featuring tools such as Bet Mentor and Bet Insights designed to improve user engagement.
“Working with Gamblr and Jason personally is a project we are very excited for,” added Matthew Ferrara, Altenar Sales Manager. “Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook.
“Utilising our extensive risk management tools, being proactive with customer segmentation and also creating custom campaigns both for marketing and localisation purposes, he and his team will truly get the most out of the Altenar sportsbook and I’m excited to watch the growth of Gamblr over the next few years.”
The sportsbook licensing process in Anjouan allows for 100% foreign ownership and does not require a physical presence in the country. Most applicants clear the process in four to eight weeks, significantly quicker than typical tier-one jurisdictions.
In other news, Altenar has also just extended its sportsbook deal with Starcasino as the latter made its official debut in the Netherlands.
The deal marked another expansion for Altenar’s sportsbook technology, extending the company’s presence into a new region whilst at the same time broadening its European footprint, which now includes partnerships in Italy, Czech Republic, and Peru – all secured this year.
