Africa

In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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Uganda football sponsorship boosts BetLion product launch

BetLion

BetLion has targeted the competitive Uganda market after combining the launch of its new betting product by signing a sponsorship deal with the country’s national football team. The operator has pressed the ‘go’ button on the launch of a jackpot product whereby revenue is donated to sports development in Uganda. This comes after a successful soft launch at the start …

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Will Westcott: Betgenius – Africa is in-play for World Cup 2018

Will Westcott Business Development Manager for Betgenius, details why Russia 2018 comes at a perfect time for African sports betting stakeholders, as consumers move to embrace in-play dynamics. _________________ The 2018 FIFA World Cup is projected to be the biggest global betting event on record, exceeding the estimated £1bn wagered on the same event four years ago. This summer’s main …

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Parimatch CEO Sergey Portnov: The “wild” decision to enter Tanzania

Tanzania - Copyright: lesniewski / 123RF Stock Photo

Speaking at this year’s Betting on Football conference, Parimatch CEO Sergey Portnov spoke about his company’s “wild” decision to move into the Tanzanian sports betting market. Just over a month on, Portnov gave SBC News readers some further insight into why he chose to enter a country that is not yet ready to fully embrace the phenomenon of online betting, why …

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McCourt brothers invest in Dugout football community seeking MENA expansion

Digital football community, Dugout (Dugout.com) has secured £8.2 million in its latest venture funding round, which the company will use to expand its technology offering and further support growth in the MENA (Middle East/ North Africa) region. Dugout’s funding round has been led by renowned US sports investors the McCourt brothers (David and Frank), who between them own the LA …

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6 of the Best – BetterBetting’s Adriaan Brink

10Bet - Oshri Kostiner

Adriaan Brink is the Founder and CEO at BetterBetting, a blockchain-based decentralised sports betting system. Brink has become the latest industry leader to provide 6 of the Best answers for the readers on SBC News. Keep reading to find out more about his love of sailing, the place which merited a four-part entry to his personal blog, and the “raw” but different …

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Dominant SportPesa eyes softer return to Kenyan football sponsorship

Kenyan news sources report that SportPesa expects to end its blackout of sports sponsorships, despite its ongoing betting tax dispute with the Uhuru Kenyatta government. Entering 2018, SportPesa Chief Executive Ronald Karauri withdrew all active sports sponsorships, following through on his previous warnings to Kenyan Parliament which had implemented a blanket gambling tax revenue charge of 35% (previous 7.5%). SportPesa’s …

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Twelve40’s Andy Jarrett – Enhancing white label lottery solutions

Copyright: jirsak / 123RF Stock Photo

White label lottery providers Twelve40 have already seen two key expansions to their platform in 2018, as well as having a keen and active interest in new markets, and Africa in particular. The firm, who also produce instant win titles to complement their lottery offering, have recently announced a duo of new deals to integrate virtuals, via VSoftCo, and sports …

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Biggest ever Betting on Football takes on truly international agenda

BOF - international

It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …

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Winning Post – The current state of the Australian market

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. Australia: market development – the state they’re in The Australian betting market was significantly rearranged this week, with William Hill bowing out and Stars becoming an important player. New …

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