Africa

Moroccan tennis player Simohamed Hirs has been banned for life by the International Tennis Integrity Agency (ITIA) for match-fixing violations. Hirs has been permanently banned from either playing in or attending any tennis event authorised or sanctioned by the tennis international governing bodies, and will also be fined $35,000. The case against the player – who had a highest ATP …

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

The Global Lottery Monitoring System (GLMS) has published its 2021 Mid-term Monitoring & Intelligence Report, citing ‘a busy first six months’ of the year, from education to policy-making, engaging with its members and monitoring to maintain sport integrity. The GLMS shared several activities in which its lottery, associate and regulating members have participated, enhancing the quality of sports betting and especially facilitating the …

Aiste Garneviciene, COO at BetGames, reacts to the relaunch of its signature Lotto product.  She discusses the role of its Emerald lottery machine as an “engagement driver”, how it is powering the next generation of lottery with more than 36 draws per hour, the standing of the Lotto product within its complete live games portfolio, and why we shouldn’t expect …

The fate of Kenya’s sports betting industry has been revived following President Uhuru Kenyatta’s signature of a 7.5% tax on gambling wagers. The tax measure was contained within the Kenyan Revenue Authority’s (KRA) revised ‘Finance 2021 Bill’, which saw the government modify its federal taxes on gambling and telecom sectors. Securing its presidential approval, the KRA has agreed to lower …

The Global Lottery Monitoring System (GLMS) has appointed Ludovico Calvi as its Chair and President in its most recent Executive Committee election. Calvi will serve his third mandate as President until the next election in 2023, whilst Gilles Maillet, Sport Integrity Director at La Française des Jeux (FDJ), will replace Rupert Bolingbroke of the Hong Kong Jockey Club (HKJC) in …

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou. Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group.  Stake was prompted to pursue a partnership …