SBC News Voice of the Sports Betting Industry
EveryMatrix has acquired affiliate optimisation platform DeepCI, expanding the B2B betting and gaming supplier’s reach into the international affiliate space.
The Malta-based company will immediately integrate DeepCI into its operations, with the latter’s CEO, Lewis Civin, continuing to lead the business as an independent division of EveryMatrix.
By acquiring and integrating DeepCI, EveryMatrix will leverage its new holdings proprietary technology, which monitors thousands of affiliate sites globally to identify the location of each gaming brand on every page of every website.
Civin remarked: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”
“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”
DeepCI – based in Sydney and delivering its services to the likes of bet365, 888.com, Betway, and Betsson – uses its proprietary tech to determine the exposure a brand receives and the effectiveness of said brands across sites, pages and markets.
The firm also aims to provide ‘actionable recommendations’ to operators and enable tracking of a company’s performance – as well as that of their competitors – and assist with revenue generating optimisation decisions.
EveryMatrix has expressed confidence in its latest acquisition, which has already reached profitability, and of the compatibility between DeepCI and its existing affiliate platform, PartnerMatrix.
The integration of DeepCI follows a strong start H1 for EveryMatrix, having secured licences in Sweden and the Isle of Man, and approval from the Malta Gaming Authority (MGA) for its JackpotEngine platform.
Ebbe Groes, CEO, EveryMatrix, remarked: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.
“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”
