SBC News Voice of the Sports Betting Industry
Spiffbet AB has partnered with affiliate marketing company TAG Media, which will work to enhance the international betting and gaming group’s European visibility.
Specific markets targeted by the affiliate marketing partnership are the UK, Sweden, Spain and Finland, with Spiffbet’s Supernopea, Metal Casino and TurboVegas brands the core focus.
To achieve Spiffbet’s goals of driving visibility and user engagement in the aforementioned markets, TAG will work with the Swedish firm to coordinate ‘unique campaigns’ specific to pan-European igaming.
Henrik Svensson, CEO at Spiffbet, said: “We are very excited to kick off this partnership with TAG Media. We instantly felt that we could see a very good fit between our brands and the affiliate marketing services provided by TAG Media.
“This is a vital step in our new forward leaning approach to growth in core markets. TAG Media has also has the capability to open up new markets with their strong international reach.”
TAG currently has 12 other operator clients for its affiliate business development services, whilst Spifftbet has become its sixth fully managed client. The agency, registered in Kent but operating fully remotely, will support each brand in a specific market.
Metal Casino, Spiffbet’s heavy metal themed igaming offering in a content partnership with artist representation agency Metal Department, will see its campaign aimed at multiple markets.
Meanwhile, Supernopea will focus on Finland as the country’s ‘fastest online casino’ suiting the partnership as TurboVegas is geared towards Scandinavian players.
Spiffbet’s previous endeavours to bolster the standing of the latter brands in their respective markets has included a partnership with Metric Gaming, which developed and launched a sportsbook platform for the two operators back in 2021.
Elaine Gardiner-Ruddock, Managing Director, TAG Media Client Services, added: ““We’re excited about bringing these unique brands to our affiliate partners. They are ideal fits in the markets they target, combining exceptional, innovative localised product with brand positioning that really stands out.
“We look forward to working with the Spiffbet team to build substantial performance growth across the respective affiliate programmes.”
