SBC News Voice of the Sports Betting Industry
Gambling.com Group has announced a breakthrough partnership with The Independent that will expand its media services and content for UK audiences.
Nasdaq-listed Gambling.com will deliver in-depth sports betting and online casino content for The Independent, which currently serves over 21 million monthly unique users.
The unique content and exclusive offers from Gambling.com will be featured on a dedicated section of The Independent’s website, providing convenient access to online gambling-related information.
Gambling.com announces its third major media partnership, following agreements with The McClatchy Company and Gannett, two prominent US newspaper publishers.
The partnership will allow The Independent’s marketing and commercial teams to access Gambling.com’s data science platform, content team and expertise in monetising online gambling traffic.
Dealmakers will ensure that the content and promotions offered by the partnership fully comply with the UK’s advertising rules for promoting online gambling services.
“Gambling.com brings vast UK market operating experience having entered the market over 15 years ago. Partnering with Gambling.com, which has a strong record of success in the UK and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organisation,” said Christian Broughton, Managing Director of The Independent.
“We are excited to deliver Gambling.com’s authoritative offerings to our highly engaged audience to allow them to make smart, informed decisions.”
