Boss Partners hires Nick Watson to spearhead affiliate operations

Nick Watson has been appointed as the Head of Affiliates at Boss Partners, an igaming affiliate group seeking to bolster its presence in the multinational sector.

Joining the Malta-based group, Watson will play a role in driving the firm’s strategies moving forward, bringing a ‘wealth of experience’ from a multitude of previous roles to the position.

Boss Partners affiliate brands are backed by AI technology which analyses player behaviour, whilst operating based on a flat-fee model and using CPC and CPA strategies. The company has plans to roll out further brands throughout 2023.

Watson remarked: “I knew the great minds behind Softgenius before the programme even started. The innovative AI technology, valuable partnerships, and immense potential were clearly visible. It felt like seeing a future big player in the industry. 

“I’m confident that we will establish Boss Partners as a significant name in the igaming industry. In line with our strategy for growth, we’re preparing to launch the second brand this August, marking a further expansion of the existing portfolio.

“We’re not simply launching new brands; we’re unlocking the door to endless possibilities for our partners to earn more.”

Boss Partners is targeting further growth after building up an extensive range of clients and partners across igaming, including Nettikasinot24, Playsafecz.com, Kaszinoworld.com and Bonuskoodit, among others.

Watson’s prior roles include VP, Client Success EMEA at Marigold, VP Experiences and VP Client Success EMEA at Cheetah Digital, Chief Customer Officer and Chief Customer Officer & GM, EMEA at Wayin.