Catena hires Manu Stan as new CEO to lead US playbook

The board of Catena Media Plc has confirmed the appointment of Manuel ‘Manu’ Stan as CEO of the Stockholm-listed affiliate media publisher.

Investors were informed that “Manuel will lead Catena Media’s North American and global market operations from Las Vegas, where he is based. He will assume his position on July 1, 2024.”

The appointment sees Stan succeed Michael Daly, who resigned as CEO of Catena at the end of February, choosing to no longer lead the firm’s reorganisation to focus on growth in North American markets.

A seasoned industry executive, Stan served for 16 years at Kindred Group, where he most recently took on the role of Senior Vice President of North America, leading the launch of the former Unibet US brand in the regulated states of New Jersey, Arizona, and Pennsylvania.

Göran Blomberg, Catena Media Chairman of the Board of Directors, said, “Manuel was the outstanding candidate for this position among the names considered, and we are extremely pleased that he is joining us. He is a leader with proven leadership skills and wide-ranging experience within our industry.”

“His close knowledge of the North American market and of both the operator and affiliate sides of the business will be a significant asset for Catena Media and our North America-focused organization as we begin this new chapter for the group.”

Catena underscored Stan’s proven expertise and deep knowledge of customer acquisition and ROI marketing needed to optimize the performance of the affiliate marketing network.

Stan will take charge of executing Catena’s new growth strategy for its dedicated North American affiliate network, including LegalSportsReport.com, TheLines.com, Lineups.com, GamingToday.com, PlayNY.com, and NYSportsDay.com.

Joining Catena, Stan stated, “I am delighted to have this opportunity to drive Catena Media forward on the next stage of its journey as the group takes on new challenges while further advancing its presence in North America. This is a strong business with talented employees, and I look forward to working with the teams to capitalize fully on the opportunities that lie ahead.”