SBC News Voice of the Sports Betting Industry
FairPlay Sports Media (FPSM) has announced the acquisition of Toronto-based Quarter4 (Q4).
Described as a deep-learning neural network specialising in predicting sporting outcomes and providing unique data and content opportunities, this is the first acquisition to be made by FPSM.
A Bruin Capital business, the move aligns with FairPlay’s mission to transform the BetTech capabilities of its media network for the advantage of global consumers, publishers and betting operators.
Stuart Simms, Group CEO at FairPlay Sports Media, commented: “The acquisition of Quarter4 is a significant milestone for our group, giving our various brands the ability to unleash our already market-leading data and tech platform with the unique insights and smarter behavioural analytic capabilities of Q4.”
The news also shortly follows FairPlay’s rebrand from former company name OddsChecker – a move that now looks to represent the company as a global network, showcasing its broader capabilities.
Simms added: “Pioneering BetTech is critical to our future strategy and ambitious growth prospects, and bringing Quarter4 into the group can act as the catalyst for many new and improved product developments in the coming months and beyond.”
Meanwhile, the new deal will see FairPlay brands, including oddschecker and WhoScored.com, leverage Q4’s unrivalled prediction service in combination with the group’s decades of price movement data across millions of global sporting events.
This purchase aims to provide immediate improvements to its existing offering and shape much of its tech-led activity in the future.
The group’s oddschecker brand has been showcasing Q4’s prediction models to registered users for the past year across various US sports, with the network capable of providing unique insights across various betting markets for NFL, NBA, WNBA, and NHL events.
These predictions furnish end users with the knowledge that further levels the sports playing field while providing another retention tool for the group’s global audience, which, the group explained, will then ‘foster deeper fan engagement and digital dwell time’.
In further detail, FairPlay’s partners, including Reach plc, Gazzetta, DAZN, and Forbes, will be able to derive more engaging content for readers with a service – one that goes beyond the conventional ‘tipster’ and ‘Capper’ model, it explained.
At the same time, operators can gain pricing efficiencies across complex markets such as player props and micro-betting.
