SBC News Voice of the Sports Betting Industry
Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.
The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.
Unsurprisingly as the world’s most popular sport, football made up the most of Flashscore’s traffic last year, generating over 170 billion views, or 73.7% of all views on the app and website throughout the year.
Other sports to generate attention on the app were tennis with 9.7 billion views, basketball with 8.3 billion, hockey with 6.4 billion and handball with 1.1 billion views. The most-watched fixture during the year was Liverpool’s 5-2 defeat at home to Real Madrid in the Champions League Round of 16 last season, attracting 52 million viewers.
Flashscore also noted the top three most popular players on its app last year, with Cristiano Ronaldo topping the list with 27.9 million viewers as consumers keep track of the six-time Ballon D’or winner’s progress at Saudi club Al-Nassr.
Meanwhile, Manchester City star Erling Haaland was the second most-viewed player as he smashed Alan Shearer and Andy Cole’s single season Premier League goalscoring record, while Jude Bellingham attracted 17.1 million viewers as he took La Liga by storm upon joining Real Madrid in the summer.
Flashscore noted that Brazil – which is opening up a regulated sports betting market in 2024 – was its biggest market in terms of views, with 29.7 billion views. This comprised 13% of total global views. Italy was the second biggest market for Flashscore with 15 billion views.
In the UK, Flashscore generated 11.75 billion views making up 5% of global views. Football was the overwhelming favourite sport among UK consumers, with the sport making up 9.1 billion views. Tennis (266 million), basketball (223 million), golf (134 million) and darts (101 million) made up the top five.
UK consumers headed to Flashscore the most to keep up to date with Manchester United (6.1 million views), Arsenal (4.6 million views) and Manchester City (4.6 million views). However, the most popular game was Liverpool’s dramatic 4-3 victory over Fulham in December as Trent Alexander-Arnold grabbed a late winner.
While growing its viewership globally, Flashscore has not seemed to relent on its quality and popularity. Globally, Flashscore achieved an average review rating of 4.79 which it states demonstrates its “improvements and consistent roll-out of new features are continuing to give users the best place to keep up-to-date with the sports they love.”
Flashscore CEO Pavel Krbec commented: “We have listened to all of our markets and we will continue to improve throughout 2024 and beyond. It is a huge year for sport with international football tournaments, the Olympics as well as an exciting Ice Hockey World Championship in our home of Prague, and our users can expect us to be at the heart of it all.”
