SBC News Voice of the Sports Betting Industry
Affiliate marketing firm 20SHOTS has announced the next chapter in its marketing division by signing football journalist Fabrizio Romano to its latest expansion campaign.
Romano will take part in 20SHOTS’ service outsourcing to sports data firm Stats Perform and its Opta platform, including the creation of the Premier League fantasy football game Opta Five – part of the Opta Games Gub.
Through his new partnership, Romano will elevate the marketing campaign for the Opta Games hub with his Instagram, TikTok and Twitter accounts that have amassed more than 55 million followers in total.
20SHOTS Co-founder and CEO Jacob Kalms commented: “This partnership represents a great step forward for us as it shows off our skills not just as a product builder and operator, but as a marketer and 360° partner for our clients.
“This is another win that shows 20SHOTS has not only the reach to get big personalities on board, but also the intrinsic knowledge of our customers’ target market – sourcing relevant partners who will help increase brand awareness of the new platform and in turn convert to paying customers.
“We’re thrilled at the attention Romano has already brought to Opta Games Hub and this is only the beginning,”
On his new venture with 20SHOTS and Stats Perform, Romano added: “The partnership just made sense to me as both companies are making waves in the football and iGaming worlds.
“Opta’s new Players Ratings Hub is a great place for football fans to spend time looking at stats and using their knowledge to win prizes. And 20SHOTS Premier League fantasy football game is incredibly fun and also offers a lot of chances to win big.
“Partnerships like this also offer value to my followers and align with their interests, which is a primary goal for any partnership I enter into.”
