SBC News Voice of the Sports Betting Industry
Compliance technology provider Rightlander has announced the release of its ‘Intel Go’ solution to support the operation of affiliate teams.
The tool will aim to provide a better understanding and fulfilment of marketing compliance tasks by combining risk data with Return On Investment (ROI) analysis.
Through Intel Go, affiliate teams can mark down potential compliance risks previously recorded by their compliance desk and adjust them accordingly in a timely manner and with the necessary speeds.
There is also an additional browser extension, through which users can access real-time compliance notifications accompanied by a visual colour feedback informing about the urgency of the issue.
Moreover, the extension also offers comprehensive traffic data which can be used by affiliates to explore additional growth opportunities.
Ian Sims, Founder of Rightlander, commented: “Affiliate managers invest a considerable amount of time and effort to establish and nurture third-party relationships. Up until now, it has been challenging to quantify potential risk factors that a new partner could introduce to a brand.
“While numerous tools exist to assist in identifying affiliates and marketing opportunities, there currently aren’t any that also assess affiliate compliance. Such challenges can lead to unnecessary expenditures of effort and resources that could be more strategically allocated towards safer relationships.
“Intel Go is more than just a compliance tool; it’s a comprehensive solution for affiliate managers seeking to leverage compliance data to drive program growth. We believe it will set a new standard in the industry, offering unparalleled efficiency and strategic advantage.”
