Marketing

David Attenborough, CEO of Tabcorp, has called on the Australian federal government to tighten restrictions around gambling advertising on prime-time television. The CEO of the ASX-registered gambling group detailed his belief that the government should reform Australia’s current advertising landscape, with a particular focus on limiting betting marketing during live sports events. He cited exposure to children being greater during …

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

N1 Bet has strengthened its brand visibility in the esports space by partnering with Beyond the Summit Pro Series Dota 2 tournament. The deal will see N1 Bet enhance its esports offering via its website, dedicating a section on its website to the market, and offering free bets on player’s third, seventh and 10th wagers – which can be used …